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Sr Consumer Analyst

Company: Yahoo!
Location: Sunnyvale
Posted on: November 18, 2022

Job Description:

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.The Consumer Analytics team supports Yahoo product, business strategy, and marketing teams by providing datapoints and analyses focused on user behavior, ecosystem health, and campaign impact. The team provides stakeholders with the tools they need to elevate their products and accomplish their goals. This is the go-to team for all things data at Yahoo-- comprised of data scientists, engineers, and analysts.The Sr Analyst will support growing key businesses by measuring user engagement, retention, and valuation-- often in response to product or marketing changes. They will own all stages of the analytic process: transforming business questions into data pulls inclusive of all necessary metrics, pulling data with SQL and internal tools, analyzing user-level data in Tableau and spreadsheet, and delivering findings to technical and non-technical stakeholders.Candidates should be at ease analyzing and deriving actionable insights from data, have strong SQL skills, experience with Looker, Tableau, Excel, and be comfortable communicating results. Experience with incremental lift calculation and setting up pre/post and test & control analyses in a digital landscape is ideal.Responsibilities:

  • Frame business problems into questions that can be answered through data analysis, and translate business needs into requirements
  • Become an expert on user-level data sources at Yahoo and create custom queries using SQL to pull data from them
  • Partner with data engineering to spec complex data pulls
  • Analyze raw data in tools like Tableau and Excel, and visualize findings in a way that effectively answers underlying business questions
  • Distill all metrics from statistically significant deviations that will impact reach, retention, and/or revenue metrics
  • Investigate data and monitor data quality-- you have a knack for spotting red flags in data
  • Create dashboards and reports that provide analysis and commentary, explaining product, marketing, and business trends
  • Effectively present findings to department stakeholdersSkills & Experience
    • Bachelor's degree
    • 3+ years experience in a digital analytics role, and familiarity working with common web and app metrics: browser cookies, pageviews, app install/open
    • Strong SQL skills
    • Advanced Excel/Google Sheets skills, including pivot tables
    • Proficiency in strategically using data to achieve insights and goals, and ability to communicate the results of data analysis through data visualization and verbal presentation
    • Demonstrated use of analytics, metrics, and benchmarking to drive decisions
    • Excellent organizational skills, attention to detail, meticulous data validation, and ability to effectively manage multiple projects simultaneously
    • Google Cloud Platform experience, including BigQuery, is a big plusYahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( page to learn more.US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.The compensation for this position ranges from $77,250.00 - $151,250.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program.Currently work for Yahoo? Please apply on our internal career site.

Keywords: Yahoo!, Sunnyvale , Sr Consumer Analyst, Professions , Sunnyvale, California

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