Sr. Analyst Relations Manager

Company: Fortinet
Location: Sunnyvale
Posted on: June 18, 2022

Job Description:

Sr. Analyst Relations ManagerFortinet (NASDAQ: FTNT) is the industry leader in network security market securing the largest enterprise, service provider, and government organizations around the world. We are seeking a strong professional to help drive global industry analyst relations efforts to promote the company and its products and solutions to influencers worldwide. The manager will be responsible for day-to-day analyst relations activities as well as managing internal expectations and project management. -Successful candidates will possess a mix of technical aptitude, professionalism and social skills to engage with and gain respect from the analyst community, C-level executives, sales, technical and finance executives. DESCRIPTIONFortinet (FTNT) is seeking an experienced, self-motivated, highly collaborative, and detail-oriented Analyst Relations (AR) Manager to join its existing AR team and help drive its communications program. The AR Manager will create and drive strategy and tactics to effectively communicate key differentiators for Fortinet's solutions. Our role is to inform the analyst community and explain how Fortinet is different from other security and networking infrastructure vendors and their offerings, and to work with these analysts to understand core customer requirements, concerns and industry dynamics. A successful candidate will be creative and experienced in media/analyst relations/communications with a successful record of accomplishment of executing communications programs for technology companies. The ideal candidate is an expert at writing and creating stories, understand technical topics, demonstrated success managing numerous Gartner Magic Quadrants, Market Guides, Forrester Waves and IDC MarketScapes, and possesses a proven track-record of securing positive coverage results. The individual must be comfortable with balancing strategic thinking with tactical, detailed execution while working independently, identifying and facing big challenges, and adjusting to sudden and frequent change. Fortinet is based in Sunnyvale, CA. The AR Manager role reports into our Corporate Team, which is open to remote work scenarios. The position will require periodic travel. Primary Responsibilities:Develop and drive global analyst relations strategies to increase brand awareness for Fortinet and its productsPartner with Communications Leadership and Product Marketing and Management to develop and execute analyst strategy for solutions areasPrioritize and manage incoming requests for information, research review, customer references, event speakers, and researchDeliver on-going AR program activities such as analyst briefings, events, inquiries, reporting and other core program tacticsBuild Fortinet's presence and drive awareness with industry influencers of Fortinet's security solutions, vision, and strategy to significantly expand analyst understanding of Fortinet's portfolio breadth and depth, as well as our unique industry differentiationContinue to advance Fortinet's corporate and product positioning in reports issued by top tier market analyst firmsProduce and/or edit AR content including presentations, research notes, speaking submissions and other related materialsDrive alignment with sales, product marketing and engineering to maximize awareness of customer requirements, existing market conditions, and AR program impactManage worldwide AR activities for new product launches while working collaboratively with the product marketing, Corporate Communications, and Executive teamsProactively and simultaneously manage multiple vendor ratings, and secure positive placement of Fortinet in key reports such as Gartner Magic Quadrants, Forrester Waves, and IDC MarketScapesSource and secure industry awards and manage usageExecute AR reporting and measurement programsRequirements:5-10 years corporate or agency high-tech analyst relations, communications and/or marketing -experience, including experience in the security or networking sectorsSuccessful track record of building brand awareness for companies via industry influencers and research coverageOutstanding writer who can develop compelling and technically accurate materialsProven leader, comfortable and successful with interacting with senior executives and divisional managers, and who has strong project management skillsTechnical aptitude for understanding security features and product functionality and translating to powerful messaging and contentTeam player with the ability to manage multiple projects and meet deadlines in a fast-paced environmentAble to prioritize in a complex, fast-paced environmentNatural tendency to invent, simplify, and take innovative approach to ARExperience executing international AR programs and/or managing international employeesBachelor's degree in journalism, public relations, communications or marketingKnow or have ability to learn analyst relations database program (ARchitect)Know or have ability to learn various online tools such Microsoft Teams, Office 365, etc.Preference for existing analyst relationships, but not required#LI-JN1Full time

Keywords: Fortinet, Sunnyvale , Sr. Analyst Relations Manager, Professions , Sunnyvale, California