Data Scientist (Marketing Mix Model)

Company: Amiseq Inc.
Location: Sunnyvale
Posted on: March 16, 2023

Job Description:

Data Scientist MMM (Marketing Mix Model)
Local candidate to Bay area, CA, Bentonville, AR or NJ
12 Months Contract

Responsibilities
--- Build and enhance media mix models to connect the impact of marketing drivers and business short-term and long-term outcomes
--- Develop optimization and simulation algorithms to guide the marketing investment and allocation recommendations to stakeholders
--- Scale current Python modeling algorithm through parallel processing or other efficiency enhancement
--- Design and execute A/B test and other experiments
--- Explain complex modeling approaches in simple terms and develop compelling narratives that connect modeling results with business problems
--- Partner with cross-functional team to streamline data science solutions

Minimum Qualifications
--- Master's degree in statistics, economics, operations research, engineering, or related field
--- 6+ years of experience in MMM, measurement, A/B testing, marketing strategy & analytics
--- Proficient coding skills (Python/SQL) and database knowledge
--- Extensive experience with predictive modeling algorithms
--- Strong project management skills
--- Communicate technical material to a range of audiences and to 'tell a story' that provides insight into the business
--- You have a passion for working in a fast-paced agile environment.
--- A collaborative mindset and sense of curiosity

Preferred Qualifications
--- PhD degree in Statistics, Engineering, Operations Research, Computer Science, Economics, Mathematics, Physics, or related field
--- Industry experience in building market mix and multi-touch attribution models
--- Industry experience in developing and executing different types of experiment design
--- Experience with advertising, measurement, and/or digital marketing analytics

* --- Experience with advertising technology platforms Ad servers, DSPs, DMPs, etc.

Keywords: Amiseq Inc., Sunnyvale , Data Scientist (Marketing Mix Model), Other , Sunnyvale, California