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Social Media Associate

Company: 23andMe, Inc.
Location: Sunnyvale
Posted on: June 7, 2021

Job Description:

Marketing

Social Media Associate

Sunnyvale, California, United States

23andMe is looking for a Social Media Associate to join our growing Marketing team. You will be responsible for supporting the development, execution, and evolution of content publishing programs, strategic campaigns, audience nurturing, channel development and growth, social listening, community management, and identifying channel opportunities for the brand.

You will be a part of a hard-working, integrated, and cross-functional Marketing team that touches all parts of the company, and will have high-visibility within the Marketing and Comms/PR groups.

Who we are

Since 2006, 23andMe's mission has been to help people access, understand, and benefit from the human genome. We are a group of passionate individuals pushing the boundaries of what's possible to help turn genetic insight into better health and personal understanding.

What you'll do

Assist in the development of social media campaigns and brand initiatives including, but not limited to campaign strategy, creative strategy and deliverables, messaging, and ensuring the brand is unified and cohesive Day-to-day community management of key channels - including, though not limited to, Facebook, Instagram, Twitter and LinkedIn Own and execute the social media editorial calendars and publish content across social channels Monitor and analyze social content performance in order to develop future strategies and social media campaigns Grow and nurture fan activity (conversations, friend tags, shares) and community size - helping to drive performance that aligns with strategic KPIs React, respond, and execute quickly on ad-hoc or real-time opportunities Monitor social conversations through social listening platforms for brand mentions, opportunities, and alerts, and make strategic recommendations based on the data Provide administrative and logistical support for campaigns and publishing programs, including (though not limited to) managing copy and creative reviews through Brand, Legal, and Regulatory departments Assist with briefing the Design Team and managing the social post creation process to ensure it adheres to brand standards Partner with Customer Care to align on responses and customer engagement Research and remain an expert on everything social media in order to bring forward new ideas and recommendations on how to improve 23andMe's social media presence

What you'll bring

Bachelor's degree in marketing, communications, journalism, or related field is preferred 3-5 years of social media experience for a B2C company A can-do and self-starter approach with strong communication skills and ability to successfully multitask in a fast-moving environment Strong knowledge and passion for social media, digital and mobile trends, and a track record of developing impactful content Ability to react, respond, and execute quickly to ad-hoc or real-time opportunities. Excellent attention to detail with strong organization skills Enthusiasm for working in a team-centric environment Deep knowledge of current and upcoming social platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube, TikTok, Reddit, Clubhouse) Experience utilizing native and third-party social media management tools, e.g. Facebook Business Manager, Hootsuite, Later, etc.

Strongly Preferred (optional)

Brand or agency experience Strong copywriting skills

About Us

23andMe, Inc. is the leading consumer genetics and research company. Our mission is to help people access, understand and benefit from the human genome. The company was named by MIT Technology Review to its "50 Smartest Companies, 2017" list, and named one of Fast Company's "25 Brands That Matter Now, 2017". 23andMe has over 5 million customers worldwide, with ~85 percent of customers consented to participate in research. 23andMe is located in Sunnyvale, CA. More information is available at www.23andMe.com.

At 23andMe, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at accommodations-ext@23andme.com. 23andMe will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: 23andMe does not accept agency resumes and we are not responsible for any fees related to unsolicited resumes. Thank you.

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Keywords: 23andMe, Inc., Sunnyvale , Social Media Associate, Other , Sunnyvale, California

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