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Digital Marketing Specialist

Company: Juniper Networks
Location: Sunnyvale
Posted on: June 6, 2021

Job Description:

We are seeking a dynamic Digital Marketing Specialist to build, manage, and report on campaigns to create awareness, generate leads, and accelerate sales opportunities.

The Digital Marketing Specialist is responsible for developing and hands-on execution of these demand generation activities to support global campaign programs. This individual will align strategies and tactics to campaign objectives, using data and metrics to set program goals - measuring impact and results from regular, ongoing cadence. This opportunity will also involve coordinating with A/B testing, targeting, Chatbot optimization, personalization, embedded demand, and project management. This position will work with other functional teams across the Digital Customer Experience team and directly with business stakeholders.

This individual will work on a digital experience team which includes SEO, globalization, demand, products, solutions, editorial content and strategy.

Responsibilities

* Execute and monitor impactful digital marketing campaigns, including but not limited to: * Build campaign pages that enhance Juniper's brand using optimized templates. * Conduct optimization testing, targeting, and personalization * Validate Eloqua integration by strongly partnering with the marketing automation team. * Select/manage/edits images and track usage * Open tickets and communicate instructions to front-end developers via JIRA

* Stakeholder communications and approvals, including partnering with the localization team * Employ digital analytics tools to track and manage a campaign * Provide insight and strategic recommendations to the marketing demand team * Coordinate editorial workflow (i.e., copy development, and review process) * Analyze and build reports related to business-queries

Qualifications

The ideal candidate is interested in learning various aspects of digital campaign from planning to execution. They should be customer-centric, curious, and data-driven, with a solid sense to better analyze aspects that will influence engagement and customer acquisition in areas such as landing page development, audience targeting, documentation, and experimental testing.

* Experience observing and translating user research into business requirements * Excellent verbal and written communication skills * Expertise in developing detailed plans for complex projects involving challenging requirements, limited resources, and fixed deadlines * Experience with Adobe Target or any other a/b testing, targeting or personalization tool * Experience with chatbot optimizing * Experience analyzing and understanding web analytics reports, campaign performance reports (Click throughs, bounce rate etc) * The ideal candidate is a team player, self-reliant and works well with limited supervision and direction, setting priorities and driving results independently * Strong communication and organizational skills, with a sense of fun! * Bachelor's degree in a relevant discipline * 4-6 years' experience in a digital marketing role

Good to have:

* Experience on Adobe Experience Manager (AEM) * Experience using PathFactory * Experience on Adobe Target * Experience using JIRA * Experience handling requests for large scale web site or technical development projects, from concept and design through development, QA, and launch

Keywords: Juniper Networks, Sunnyvale , Digital Marketing Specialist, Other , Sunnyvale, California

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