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Senior Copywriter

Company: Juniper Networks, Inc.
Location: Sunnyvale
Posted on: June 6, 2021

Job Description:

SENIOR COPYWRITER, JUNIPER NETWORKSThe Company:Juniper's mission to "Power Connections. Empower Change." speaks to the importance we believe networks have in the world. By connecting people, data and devices, we help empower: scientific research, education, healthcare, commerce and social change. The Team:The Juniper Brand Team is the "internal agency" and brand strategy lead for Juniper Marketing. We are revitalizing a brand that disrupted the networking industry 25 years ago and is poised to do it again with industry-leading AI technology. We lead creative development for all advertising and ensure that Juniper's story is distinctive, compelling and, most importantly, drives real business results. About the Position:As a Senior Copywriter on the Juniper brand team, you bring conceptual, copywriting, and experiential skills to create user-focused content and experiences for our customers and prospects. You'll be part of a close-knit team that both produces our own campaigns and works with marketing agency partners to extend our range. Along with writing and content strategy, you have the ability to take complex, technical concepts, pull out the things that matter, and explain it in words anyone can understand. You write compelling, concise, and effective copy to help tell Juniper's brand story across a variety of media, including but not limited to, digital advertising, infographics, video scripts and events. You are a word nerd; an expert at short form copywriting, able to distill down to 4-5 provocative, hard-hitting words--truly saying more with less. You know the best form of marketing is when it doesn't sound like marketing.Responsibilities: Act both as a creative partner with marketers and designers as well as independently on different projects as needed Conceptualize and author creative copy across a variety of media/channels, with specific focus on short-form copy (e.g., headline, body copy, video scripts) Manage a large body of work in a fast-paced environment Deliver an integrated brand experience through a consistent voice for the Juniper brand, and help guide others (internal teams and external agencies) to do the same Work collaboratively; we're looking for people who love working in teams and whom others want on their teams Perform light copy editing, making everything you touch better and on strategy Own and develop the copy/content direction of the brand Qualifications: 7+ years of experience in creative, marketing, or communications writing, preferably in an in-house or agency environment Experience working effectively with a creative team of designers, copywriters, art directors, creative directors, etc. Detail oriented with a low tolerance for spelling and grammatical errors A solid portfolio of copy that demonstrates short form brand and campaign writing is a must In this role, you will be a vital member of the team - brainstorming, coordinating, and collaborating frequently in order to bring to life Juniper's most compelling narratives and marketing initiatives. You'll craft messaging that meets the requirements outlined in creative briefs while working closely with the Creative Director. If you've read this far and think you're a good fit, we'd love to hear from you!

Keywords: Juniper Networks, Inc., Sunnyvale , Senior Copywriter, Other , Sunnyvale, California

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