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Global Thought Leadership Program Strategist

Company: NetApp
Location: Sunnyvale
Posted on: May 3, 2021

Job Description:

Job Summary

Global Thought Leadership Program Strategist

Job Summary

NetApp, a global cloud-led, data-centric software company, is seeking a self-motivated, seasoned and creative corporate communications professional to join our communications team as our Global Thought Leadership Program Strategist. The candidate will be responsible for designing and executing our Global Thought Leadership Program (including proactive media relations, byline/op-ed placement, speaking engagements, awards/powerlists, etc.) that further generate market awareness for NetApp.

This ideal candidate for this role has a track record of developing global thought leadership campaigns spanning earned and owned channels that generate consistent results including tier 1 press mentions, speaking engagements and awards. Data-driven and KPIs-oriented, she/he/they are a strategic thinker who can thrive in a global fast-paced environment. Exceptional writing skills are critical to success, in addition to the ability to understand and disseminate complex technical information to create appealing, concise narratives. A high degree of creativity and technology domain knowledge is a plus.

Key Responsibilities:

  • Develop and execute strategic thought leadership campaigns, in partnership with the regional public relationship teams, that drive awareness to market impact globally.
  • Build and maintain the PR editorial calendar that identifies key global themes, topics and events and awards that would inform our thought leadership campaign strategy.
  • Work cross-functionally with teams including marketing, analyst relations, customer references, etc. to build compelling, data-driven media pitches.
  • Contribute to our global storytelling efforts by using global and locally-relevant data points, customer stories and insights to generate positive press mentions in tier 1 media outlets and favorably shape the perception of NetApp as an industry leader among key stakeholders.
  • Proactively seek media opportunities and identify local and global active news cycles (or emerging ones) that we can leverage to share some relevant data points and position NetApp as a thought leader on current events/news.
  • Create, manage and nurture relationships with key journalists at tier 1 outlets and demonstrate an ability to bring an outside-in perspective to media relations to achieve consistent top tier results.
  • Support executive spokespeople throughout media engagements by providing them with media training, staffing interviews and managing required follow up.
  • Write high quality written materials including pitches, press releases, Q&A/FAQ, contributed articles and keynote presentations.
  • Partner with the NetApp internal Social Media team and local PR agency to localize corporate social media messages, amplify top PR results and engage in relevant conversations across local channels.
  • Partner with the Events Marketing team to support our event presence.
  • Support monthly and quarterly reporting of KPIs using Cision/Trendkite.

Job Requirements

Skills & Experience:

  • 8+ years of corporate communications or public relations engaging directly with media, preferably in the technology industry.
  • Excellent written and oral communication skills.
  • Established relationships with tier 1 business, news and tech media outlets in the U.S.
  • Track of record of building, pitching and managing stories with top tier outlets.
  • Demonstrates a strategic mindset with solid business acumen.
  • Highly organized and detail-oriented.
  • Ability to maintain quality work under tight deadlines with the ability to prioritize and manage multiple projects simultaneously.
  • Adaptability.
  • Comfortable with ambiguity.
  • Experience coordinating high-touch media events including supporting spokespeople, developing content and managing detailed planning and logistics.
  • Experience developing sticky social media content for Twitter, LinkedIn, Facebook and more.
  • Current knowledge of digital communications techniques, media monitoring best practices, stakeholder briefing and coaching.
  • Bachelor's degree or higher required with emphasis in journalism, public relations, marketing, or communications.

Education

BS/BA degree or equivalent related experience. 8+ years -- plus add additional experience requirements needed if you were to fill an open requisition, i.e., knowledge, skills, and abilities.

Keywords: NetApp, Sunnyvale , Global Thought Leadership Program Strategist, Other , Sunnyvale, California

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