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Demand Generation Manager

Company: LeanData Inc.
Location: Sunnyvale
Posted on: August 17, 2019

Job Description:


Demand Generation Manager

Its an exciting time to join LeanData! We are building out our demand gen team and are looking for a rockstar Demand Generation Manager to help drive our growth. Become an ambassador of LeanData and ensure we are our own best examples using our LeanData products.

As the Demand Generation Manager, you are responsible for driving quality demand to fill the sales pipeline. You define and identify target segments and develop, plan, execute and measure integrated marketing programs to move the business forward. You are measured on pipeline goals for new business and upsell/cross-sell growth.

RESPONSIBILITIES:



  • Manage overall demand generation and growth strategy, programs, and budget.

  • Define, plan and execute integrated demand generation programs and ABM through multiple channels including email, webinars, digital, nurture, etc.

  • Partner with the ADR team to ensure quality demand delivery and follow-up according to established SLAs. Create a feedback loop and continuously improve and optimize lead hand-off processes in conjunction with the revenue operations team.

  • Own analytics across our marketing campaigns and platforms to closely monitor conversion rates, measure success, and continuously optimize to ensure we are generating ROI.

  • Leverage Marketo and SFDC expertise, as well as your strong writing skills, to self-execute campaigns

  • Build strong working relationships with key internal groups, including sales, sales dev, sales enablement, revenue operations, customer success, and product teams


    QUALIFICATIONS:


    • 3+ years of experience in developing and executing successful B2B demand generation programs and digital campaigns

    • Exceptional writing, editing, and verbal communication skills

    • Proven track record in a fast-paced, always-on, start-up environment; willing to roll up his/her sleeves to get the job done

    • Excellent understanding of data to drive impactful actions

    • Strong organizational skills to manage multiple projects with high-quality, timely execution

    • Demonstrated proficiency and/or certification in Marketo and Salesforce a plus

    • BA/BS degree or higher required

Keywords: LeanData Inc., Sunnyvale , Demand Generation Manager, Executive , Sunnyvale, California

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