VP of Marketing
Company: Software Services, Sunnyvale, CA or Eden Prairie,
Posted on: December 8, 2018
The Vice President of Marketing will develop and lead the marketing division including product marketing, marketing operations and field marketing. This person will report to the Chief Revenue Officer and manage the marketing teams in Sunnyvale, CA and Eden Prairie, MN. We are looking for an innovative and experienced person to join our fun and fast growing team. RESPONSIBILITIES: Create compelling and powerful messaging that differentiates Company from the competition. Synthesize multiple discrete messages into higher-level themes and represent these concepts to both business and technical buyers Develop and communicate the value proposition of the solution to the sales team and develop the sales tools that support the selling process of our products Own the creation of content and materials for marketing programs including the website, events and online lead generation Manage and provide guidance to the Product Marketing team and initiatives Evaluate market opportunities and select target segments for SIEM software and services Develop and execute measurable demand creation programs that drive revenue in support of our growth objectives Evaluate, select and manage outside vendors that continue to demand creation programs including direct marketing agencies, search engine optimization (SEO) experts, designers, copywriters, etc Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length Research and make recommendations on pricing and packaging Manage the creation and continued oversight of the marketing waterfall Communicate product/solution messaging to customers, prospects, analysts, journalists, other market influencers Identify key analysts and media. Manage external agencies as needed to achieve goals. REQUIRED SKILLS AND EXPERIENCE: Bachelor’s degree from an accredited university 10+ years of software/SaaS product marketing and business to business marketing experience with 2-3 of those years in security applications 5+ years of leadership experience Ability to be flexible on a day to day basis with task priority and manage parallel deliverables effectively required Strong presentation skills Excellent verbal and written communication skills Ability to travel as needed Must be eligible to work in the United States SECURITY REQUIREMENTS: Conducts duties and responsibilities in accordance with COMPANY’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of COMPANY business information. Background checks are required for this position
Keywords: Software Services, Sunnyvale, CA or Eden Prairie, , Sunnyvale , VP of Marketing, Executive , Sunnyvale, California
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