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Director, Global Demand Generation & Audience Marketing, Google Cloud

Company: Google
Location: Sunnyvale
Posted on: November 10, 2018

Job Description:

Google is developing groundbreaking cloud solutions for companies, leveraging years of experience in building secure, reliable, and scalable cloud technology. With strong Google differentiation in data analytics and machine learning, security, application development and collaboration software, we?re well on our way -- but we need more people who can help us write, tell, and sell that story. If you?re as excited about building what?s next as we are, Google Cloud is the place for you.As Head of Global Demand Generation & Audience Marketing, you will deliver predictable, repeatable, and scalable results across a variety of audiences, segment sizes, and personas. You will be responsible for building campaigns and programs for global scale, and ensuring they are aligned and relevant for local execution. You have experience in demand generation, customer marketing, and developer marketing with exceptional insights and learnings from years of experience of testing, measuring, iterating, and improving to find what works to deliver outsized impact for every stage of the customer journey.As the Head of Global Demand Generation and Audience Marketing, you will be a data-driven B2B marketing expert that has a passion for delivering results. You will be responsible for leading the teams responsible for designing, developing, and orchestrating innovative campaigns and programs that will deliver scalable, predictable, and repeatable business impact (demand generation, business growth, renewal, expansion, etc.) for multiple audience types (prospects, customers, and developers) across all organization sizes, including small- and medium-sized businesses (SMBs), mid-market, and enterprise, leveraging best in class marketing approaches, principles, and tactics.Google Cloud helps millions of employees and organizations empower their employees, serve their customers, and build what?s next for their business ? all with technology built in the cloud. Our products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. And our teams are dedicated to helping our customers ? developers, small and large businesses, educational institutions and government agencies ? see the benefits of our technology come to life.## Responsibilities* Lead the effort to deliver results through coordinated global marketing programs for multiple segments (enterprise, SMBs, etc.), personas (developers, Business Development Managers, etc.) and audiences (prospects, customers).* Work closely with Product Marketing, Content, Creative, Digital Marketing, Marketing Operations, Events, Partner Marketing, Industry Verticals and Regional Activation to develop integrated marketing strategies and deliver programs that drive growth.* Collaborate with and influence senior leaders in product, sales, marketing, and finance to build alignment on strategies, plans, and impact across the organization.* Deliver results through world-class marketing campaigns and programs, and develop structure and process for transparency of plan through campaign calendars, and consistent measurement at every stage of the audience journey.* Work with operations teams to ensure best practices, tools, and processes for campaigns and programs are in place, as well as the marketing funnel and sales-handoff are connected for campaigns, along with tracking budgets and return on marketing investment.## QualificationsMinimum qualifications:* Bachelor's degree or equivalent practical experience.* 15 years of experience in B2B marketing.* 10 years of experience in leading demand generation and customer marketing teams.* Experience writing marketing content, audience-specific copy, email marketing.Preferred qualifications:* MBA degree.* Demonstrated knowledge of marketing best practices (e.g., what works at scale).* Experience managing global teams, campaigns, and programs. Experience working with web teams.* Expert team builder and strategic leader who thrives in ambiguity with ability to take on high profile, complex, cross-functional projects.* Excellent collaborator and expert influencer with strong analytical capabilities.* Strong track record of delivering exceptional results and business impact at scale across matrixed organizations and regional marketing organizations.* * *At Google, we don?t just accept difference - we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.**To all recruitment agencies:** Google does not accept agency resumes. Please do not forward resumes to our jobs alias, Google employees or any other company location. Google is not responsible for any fees related to unsolicited resumes.

Keywords: Google, Sunnyvale , Director, Global Demand Generation & Audience Marketing, Google Cloud, Executive , Sunnyvale, California

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