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Senior Director of Design

Location: Sunnyvale
Posted on: July 9, 2024

Job Description:

Role Overview
At, the Sr UX Director for Wallet, Identity, and Communities is a pivotal leadership role overseeing the strategic vision and execution of UX design across these critical segments. You will lead, inspire, and motivate a large team of UX professionals, driving innovative solutions that meet business goals and enhance user experience. Your extensive experience in user-centered design will be crucial in developing intuitive, secure, and engaging interfaces that cater to a diverse range of users.
This role involves steering the UX direction for three interconnected areas:

  • Wallet: Enhancing the Wallet to be a secure, user-friendly place where people can control their digital identity, store credentials, and oversee their data.
  • Identity: Ensuring the highest levels of assurance in identity verification services, to provide secure access to critical services like the IRS and SSA.
  • Communities: Expanding and refining the verification services for various communities (e.g., military, nurses, students) to ensure that benefits and discounts are delivered accurately and securely.

    As the Sr UX Director, you will ensure that these platforms are not only functionally robust but also deliver exceptional user experiences that promote trust and engagement. Your role will be to foster a culture of innovation, collaboration, and user empathy, further solidifying the leader in digital identity solutions.

    • Lead and oversee a large team of UX Designers across the Wallet, Identity, and Communities teams, setting strategic directions and executing high-level design initiatives.
    • Develop a unified UX vision for the Wallet, Identity, and Communities segments, ensuring a cohesive and intuitive user experience across these platforms.
    • Drive innovative UX strategies and solutions, focusing on user needs, business objectives, and technical feasibility to enhance the ecosystem.
    • Create a nurturing, positive, and inclusive work environment that fosters collaboration, innovation, and constructive feedback across the UX team.
    • Inspire, motivate, and lead the UX team to develop solutions that are highly regarded by users and stakeholders, setting new benchmarks for design excellence.
    • Evangelize and advocate for user-centered design methodologies, fostering a culture of collaboration and connecting disciplines across the organization.
    • Communicate effectively about technical constraints, experimentation, product, brand, business, and strategy, ensuring that design is a key component of all product development efforts.
    • Lead the development and refinement of UX design guidelines and best practices, ensuring consistency and high standards across all design projects.
    • Engage in strategic planning and decision-making, working with executive leadership to align design strategies with overall business objectives.
    • Oversee the recruitment, training, and professional development of UX talent, building a strong, diverse team capable of tackling a wide range of design challenges.
    • Collaborate with other department heads and stakeholders to ensure that design strategies are integrated into product development, marketing, and other areas.
    • Monitor and analyze user research and market trends, using this information to guide design strategies and ensure that products meet user needs and expectations.
    • Advocate for accessibility and inclusivity in all design projects, ensuring that products are usable by as wide an audience as possible.


      • 15+ years of experience in the design industry, with a focus on UX/interaction design, visual design, and research, including extensive experience leading large UX teams and projects.
      • 6+ years of experience managing and leading UX teams, with a demonstrated ability to mentor and develop design talent at all levels.
      • A Master's or Bachelor's degree in design, UX/UI design, human-computer interaction, or a related field, with a strong educational background in design principles and methodologies.
      • Exceptional leadership and communication skills, with the ability to inspire and motivate large teams and drive strategic initiatives at the highest levels.
      • Extensive experience in user research, design thinking, and leading innovative design efforts that have significantly impacted user experience and business outcomes.
      • Proven ability to lead and direct cross-functional teams, fostering collaboration and ensuring that design considerations are integrated into all product decisions.
      • Strong strategic thinking and analytical skills, with the ability to lead complex design initiatives and make high-stakes decisions that impact the overall direction of the product portfolio.
      • Experience designing with accessibility and inclusivity in mind, with a commitment to creating products that are usable by everyone.
      • A track record of balancing user needs with business objectives, ensuring that design solutions are both innovative and practical.
      • Strong project management skills, with the ability to manage multiple projects and priorities simultaneously, delivering high-quality design solutions on time and within budget.
      • A deep understanding of the latest design tools and technologies, with the ability to integrate new tools into the design process effectively.
      • A passion for design and a commitment to continuous learning and improvement, with a desire to stay ahead of the latest trends and best practices in UX design.
      • The ability to communicate effectively with stakeholders at all levels, advocating for design and demonstrating its value in achieving business goals.

        Preferred Qualifications

        • Expertise in Digital Identity and Security: Deep understanding of digital identity, security, and privacy principles, especially in designing solutions that handle sensitive user data like the Wallet and Identity services.
        • Proven Experience with Community-Driven Platforms: Experience designing for community-oriented platforms and services, with the ability to understand and cater to the unique needs and preferences of diverse user groups.
        • Strategic Vision for User-Centric Services: Ability to envision and strategize how user-centric services can evolve, particularly focusing on expanding the communities and enhancing the digital wallet experience.
        • Strong Empathy for User Challenges: Exceptional empathy for users, with the ability to translate user needs and pain points into innovative design solutions that enhance user satisfaction and engagement.
        • Collaboration with Cross-Functional Teams: Proven track record of successful collaboration with product, engineering, marketing, and data teams to create integrated and coherent user experiences.
        • Leadership in Driving Major UX Initiatives: Experience leading significant UX initiatives and transformations, with the ability to manage change and influence the direction of multiple teams and projects.


Keywords:, Sunnyvale , Senior Director of Design, Executive , Sunnyvale, California

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