Product Management Intern - Marketing Enablement

Company: Yahoo!
Location: Sunnyvale
Posted on: March 18, 2023

Job Description:

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.Description:Yahoo is seeking a Product Management Intern to support a PM team charged with developing tools and processes to engage consumers with personalized, relevant and timely experiences that improve adoption of Yahoo product features and paid offering. The products our team builds are used by internal product and marketing teams to create and optimize campaigns with velocity and autonomy, and include: flexible campaign configuration tools, robust segmentation capabilities and deep performance insights.The internship will be divided into three phases:Developing an understanding of the tools product and marketing managers use to deliver campaigns at Yahoo today, as well as the types of campaigns Marketers create using the toolsLooking beyond Yahoo to assess cutting edge approaches to digital marketing to drive user adoption and engagement, informed by research into industry trends and best practices, as well as through observation of approaches used by competitorsTying phases 1 and 2 together by summarizing findings and presenting recommendations for products, capabilities, and practices that would allow marketers to be more effective.Additionally, the intern will have opportunities to work with a team of Product Managers, Program Managers, Data Specialists, and Strategists on ad hoc projects that could include:Opportunity sizing of new product initiativesStrategic planning for new campaigns that could include journey mappingCampaign evaluation to deliver audience insights to marketersSupport of our efforts to document and democratize the user data that allows marketers to target campaignsSkills & Experience

• Pursuit or completion of a bachelor's degree that includes focus on Business, Marketing, Statistics and/or Advertising.
• Verbal and written skills to be able to communicate effectively to both a technical and business audience
• Strong research and analytical skills
• Perspective around digital marketing, especially in Media and Technology contexts, and opinions about what does and doesn't constitute effective digital marketing practices
• Comfort with technical and statistical concepts
• Ability to organize detailed information and surface insights
• Passion for practical applications of large data setsYahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.The compensation for this position ranges from $45,760.00 - $135,200.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.If you're curious about how this factors into this role, please discuss with the recruiter.Currently work for Yahoo? Please apply on our internal career site.

Keywords: Yahoo!, Sunnyvale , Product Management Intern - Marketing Enablement, Executive , Sunnyvale, California