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Subscription Growth Product Manager - Yahoo Mail Plus

Company: Yahoo!
Location: Sunnyvale
Posted on: January 25, 2023

Job Description:

Yahoo Mail is the ultimate consumer inbox with over 220 million users. It's the best way to access your email and stay organized from a computer, phone or tablet. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.Yahoo Mail Plus is the premium email subscription product that gives you greater control of your inbox with an ad-free email experience and advanced tools to stay productive, organized, and secure. Mail Plus enhances your Yahoo Mail experience - the ultimate consumer inbox with over 220 million users. With its beautiful design and lightning fast speed, Yahoo Mail makes reading, organizing, and sending emails easier than ever.We have a strong mandate for growth - if you're passionate about ad-free consumer products, developing customer-centric value propositions, and working in a collaborative, innovative, and low-drama culture, we'd love to hear from you.About the RoleWe are looking for a Sr. Product Manager with a growth mindset to own and drive user acquisition at the start of the Subscriber lifecycle. This is a new role focused on scaling the premium version of an iconic product with a loyal user base- you'll have the opportunity to define the future of Yahoo Mail Plus, full ownership of your focus area, and the support of the team to drive launches and decisions quickly in a highly collaborative environment.As an acquisition PM, you will be responsible for identifying and tackling delightful, engaging, and effective new ways to:

  • Drive subscriber acquisition and upgrades
  • Ensure activation and adoption of Mail Plus features within the subscriber's first month
  • Deliver against our total paid subscriber goalsWhat you'll do:
    • Own the acquisition roadmap and product lifecycle, including ideation, data-backed prioritization, design, requirements definition, through to testing and launch
    • Work closely with our other Mail product colleagues, data science UXR, marketing, design, engineering, and leadership teams to identify new opportunities, test and launch new subscription and activation tactics across offers, channels, messaging, and creative
    • Leverage data to drive decisionmaking, manage tradeoffs, and develop business cases
    • Collaborate with our Feature and Retention PMs (who will the stages of the subscriber lifecycle post-month one) to deliver new offers and tactics that build on top of new feature launches, is conscious of the subscriber life cycle, and puts users needs and expectations first
    • Align and energize key stakeholders, team members, and colleagues across Yahoo to position your product for success and win any support required to successfully execute
    • Work on a daily basis with the design and front-end engineering teams as well as convey platform needs and functionalityWhat it takes to succeed
      • 3+ years of experience in consumer digital product management or product marketing with track record of managing product/program from concept to launch
      • Demonstrated ability to drive paid subscription conversion, activation, and user growth
      • You're comfortable running lots of experiments, iterating, and making decisions quickly
      • You have a strong understanding of subscription revenue generation, acquisition, and activation strategy, tactics, and metrics
      • You can develop highly strategic longer-term plans and frameworks as well as manage tactical requirements to drive new initiatives to launch
      • You can prioritize competing opportunities, are able to leverage data, judgment, and experience to manage trade-offs over product lifecycle, and articulate the data-driven rationale behind decisions.
      • Communicate, coordinate, and align with many stakeholders (both business and technical) across different functional/product teamsYahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form ( or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion ( page to learn more.US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.The compensation for this position ranges from $84,000.00 - $194,375.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.If you're curious about how this factors into this role, please discuss with the recruiter.Currently work for Yahoo? Please apply on our internal career site.

Keywords: Yahoo!, Sunnyvale , Subscription Growth Product Manager - Yahoo Mail Plus, Executive , Sunnyvale, California

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