Product Marketing Manager

Company: Cypress HCM
Location: Sunnyvale
Posted on: August 6, 2022

Job Description:

Product Marketing Manager We are looking for a strong, outbound focused, product marketer to join the Learning Product Marketing team to support GTM execution and customer facing communications. This role will partner closely with SPMM and GPMM to help shape outbound messaging for Learning products and features to customers (B2B) via email and sales enablement channels but will have the opportunity to also support more end user (B2C) projects in a stretch capacity. Ideal candidates will have excellent written communication skills (messaging, copywriting, positioning, naming) and experience driving both GTM launch and sunset campaigns. Strong project management, detail orientation, and organizational skills are essential. Candidates will need to bring a flexible mindset and be able to juggle multiple projects at a time. Experience driving B2B email campaigns is a plus.
Responsibilities: - Drive GTM Execution: Execute outbound go-to-market plans for B2B customer facing campaigns. Focus will specifically be on email and sales enablement channels with room to contribute to other customer and member facing GTM campaigns. - Manage cross-functional projects: Ensure that multiple internal stakeholders are coordinating to bring products to market smoothly and manage internal stakeholder communication. - Define positioning & messaging: Partner with SPMM to shape product narrative, messaging, and communications strategy across outbound channels for Learning products and features. - Contribute to product strategy: You'll contribute to the development of the product roadmap strategy and vision
Basic Qualifications: - 3+ years of relevant Product Marketing or GTM experience, driving launch and adoption of new products and features. - BA/BS degree
Preferred Qualifications: - Experience working cross-functionally with team members at varying levels of seniority - Excellent verbal and written communication skills - Able to work autonomously and manage multiple projects simultaneously. - Experience with B2B email and sales enablement communications - High attention to detail with an ability to organize, plan, prioritize, and meet deadlines - Knowledge and familiarity with learning and certification platforms (e.g. LMS and LXP solutions) - Comfortable in a fast-paced environment with an ability to stretch from strategic thinking to the details of execution.

Keywords: Cypress HCM, Sunnyvale , Product Marketing Manager, Executive , Sunnyvale, California