Product Marketing Manager
Company: Cypress HCM
Location: Sunnyvale
Posted on: August 6, 2022
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Job Description:
Product Marketing Manager We are looking for a strong, outbound
focused, product marketer to join the Learning Product Marketing
team to support GTM execution and customer facing communications.
This role will partner closely with SPMM and GPMM to help shape
outbound messaging for Learning products and features to customers
(B2B) via email and sales enablement channels but will have the
opportunity to also support more end user (B2C) projects in a
stretch capacity. Ideal candidates will have excellent written
communication skills (messaging, copywriting, positioning, naming)
and experience driving both GTM launch and sunset campaigns. Strong
project management, detail orientation, and organizational skills
are essential. Candidates will need to bring a flexible mindset and
be able to juggle multiple projects at a time. Experience driving
B2B email campaigns is a plus.
Responsibilities: - Drive GTM Execution: Execute outbound
go-to-market plans for B2B customer facing campaigns. Focus will
specifically be on email and sales enablement channels with room to
contribute to other customer and member facing GTM campaigns. -
Manage cross-functional projects: Ensure that multiple internal
stakeholders are coordinating to bring products to market smoothly
and manage internal stakeholder communication. - Define positioning
& messaging: Partner with SPMM to shape product narrative,
messaging, and communications strategy across outbound channels for
Learning products and features. - Contribute to product strategy:
You'll contribute to the development of the product roadmap
strategy and vision
Basic Qualifications: - 3+ years of relevant Product Marketing or
GTM experience, driving launch and adoption of new products and
features. - BA/BS degree
Preferred Qualifications: - Experience working cross-functionally
with team members at varying levels of seniority - Excellent verbal
and written communication skills - Able to work autonomously and
manage multiple projects simultaneously. - Experience with B2B
email and sales enablement communications - High attention to
detail with an ability to organize, plan, prioritize, and meet
deadlines - Knowledge and familiarity with learning and
certification platforms (e.g. LMS and LXP solutions) - Comfortable
in a fast-paced environment with an ability to stretch from
strategic thinking to the details of execution.
Keywords: Cypress HCM, Sunnyvale , Product Marketing Manager, Executive , Sunnyvale, California
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