Director/Senior Manager, Clover Product Marketing
Company: Fiserv
Location: Sunnyvale
Posted on: August 4, 2022
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Job Description:
Senior Manager, Clover Product MarketingLocations: Sunnyvale,
California, New York - 1 BroadwayTime type: Full timeJob Title:
Senior Manager/ Director, Clover Product MarketingPositionWe re
looking for a Senior Manager/ Director of Product Marketing to help
us build and launch great products that resonate with Clover
customers, target user personae, decision makers, end users and
internal customers.As the Senior Manager/ Director of Product
Marketing, you will be responsible for creating the go-to-market
strategy & positioning for key Clover offerings. You will work
directly on key initiatives on go-to-market, product launches,
sales enablement, content, operations & pricing. You will work
extensively with product management, partner marketing, sales, and
finance to accelerate growth across our company.More specifically,
you will- Drive and plan the go-to-market strategy for Clover
products, features, and services across cross functional teams
Define positioning and key messaging through thorough understanding
of the Clover product, POS industry, audience, and key competitors
Work on packaging & pricing strategy for overall Clover platform &
for specific initiatives, such as product launches. This includes
framing strategic considerations, creating potential solutions,
analyzing options, collaborating with senior executives,
incorporating industry learnings, and driving towards a decision.
Develop the sales enablement collateral and provide support at each
stage of the sales funnel Partner with growth and content teams to
drive awareness and demand for product Conduct user, market, and
competitive research to better understand and evangelize market
trends and apply key learnings to product roadmap and marketing
strategy Develop a deep understanding of the Clover platform and
how it, with a robust ecosystem of apps, solves problems for SMB
customers Own product messaging, positioning and all launch
activities including internal readiness, beta programs,
documentation and content Drive internal product education and
create useful customer-facing product help content Perform
competitive analysis and gain a deep understanding of the market
and the competitive landscape in order to support product
development Design optimal marketing campaigns based on market
segmentation, arranging the company s target market into groups of
customers with similar traits and needs Work effectively across the
entire organizationCompanyClover powers payments services for
hundreds of thousands of merchants in multiple countries around the
world. Behind the scenes, we operate a cloud platform providing
payment processing, storage, and collaboration for merchants,
application developers, service providers, and our merchants'
customers. Our devices and platform form the backbone of millions
of payment interactions between merchants and their customers
daily. We ve built a reputation as a leading innovator by being
first to market with important new payments capabilities, such as
Apple Pay, Alipay, and Venmo at the point of sale. Clover currently
operates in North America, EU, LATAM and APAC. We are looking for
self-starters to lead Product Marketing for Clover s POS products
with a passion for technology who want to help us impact millions
of merchant s lives one transaction at a time.Qualifications &
Experience BA/BS degree from a great university (MS or MBA is a
plus) 8+ years of product marketing experience 3-7 years technology
marketing strategy/product marketing experience Prior experience in
POS/ Fintech/ SaaS based solution working in a hyper-growth
environment Ability to build channels, embrace new technologies,
measure results and improve product performance and services
offerings Kind and fun to work with as a collaborator and team
member
Keywords: Fiserv, Sunnyvale , Director/Senior Manager, Clover Product Marketing, Executive , Sunnyvale, California
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