Product Marketing Manager
Company: Vaco Technology
Posted on: June 23, 2022
Job Description: Product Marketing ManagerResponsibilities:
- Work with product marketing, product teams and sales on key
campaigns, launches and initiatives to grow awareness of the brand
and preference for among IT decision makers.
- Support multi-channel marketing efforts (videos, blogs,
customer stories, events, advertising, email, web, sales
collateral) with content that speaks to different enterprise
stakeholders; Create and share content that demonstrates how our
product complements other ecosystem technology providers.
- Participate in regional and industry events to help build
awareness for our product benefits and engage with customers and
- Collaborate with marketers across teams to develop content that
can drive pull-through adoption among enterprises.
- Use research to inform messaging and tactics, and then measure
the impact of those activitiesQualifications:
- 5+ years experience in a product marketing role, marketing or
- Exceptional writing and overall communication skills
- Ability to translate technical concepts into business
- Results-oriented and self-motivated
- Ability to handle a fast-paced environment, and the flexibility
to adapt quickly to changing business needs Preferred
- Experience creating marketing content for enterprise
- Marketing Research experience
- Content creation, producing video, storytelling
Keywords: Vaco Technology, Sunnyvale , Product Marketing Manager, Executive , Sunnyvale, California
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