Product Marketing Manager

Company: Vaco Technology
Location: Sunnyvale
Posted on: June 23, 2022

Job Description:

Job Description: Product Marketing ManagerResponsibilities:

• Work with product marketing, product teams and sales on key campaigns, launches and initiatives to grow awareness of the brand and preference for among IT decision makers.
• Support multi-channel marketing efforts (videos, blogs, customer stories, events, advertising, email, web, sales collateral) with content that speaks to different enterprise stakeholders; Create and share content that demonstrates how our product complements other ecosystem technology providers.
• Participate in regional and industry events to help build awareness for our product benefits and engage with customers and prospects.
• Collaborate with marketers across teams to develop content that can drive pull-through adoption among enterprises.
• Use research to inform messaging and tactics, and then measure the impact of those activitiesQualifications:
  • 5+ years experience in a product marketing role, marketing or communication role
  • Exceptional writing and overall communication skills
  • Ability to translate technical concepts into business benefits
  • Results-oriented and self-motivated
  • Ability to handle a fast-paced environment, and the flexibility to adapt quickly to changing business needs Preferred Qualifications:
    • Experience creating marketing content for enterprise software
    • Marketing Research experience
    • Content creation, producing video, storytelling

Keywords: Vaco Technology, Sunnyvale , Product Marketing Manager, Executive , Sunnyvale, California