Director of Product Marketing - SASE/SWG
Company: Fortinet
Location: Sunnyvale
Posted on: June 19, 2022
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Job Description:
Director of Product Marketing - SASE/SWGFortinet (NASDAQ: FTNT)
secures the largest enterprise, service provider, and government
organizations around the world. Fortinet empowers its customers
with intelligent, seamless protection across the expanding attack
surface and the power to take on ever-increasing performance
requirements of the borderless network - today and into the future.
Only the Fortinet Security Fabric architecture can deliver security
without compromise to address the most critical security
challenges, whether in networked, application, cloud or mobile
environments. Fortinet ranks #1 in the most security appliances
shipped worldwide and more than 500,000 customers trust Fortinet to
protect their businesses.Fortinet's comprehensive SASE solution
includes SWG, FWaaS, ZTNA, DLP and more enables a defense-in-depth
strategy with multiple layers of protection to provide
full-spectrum web security from known and previously unknown
(zero-day) threats and is seeing tremendous growth in customer
adoption. Fortinet is looking for an insightful and energetic
marketer to break through the noise and be able to effectively
message Comprehensive Secure Web Gateway and browser isolation
solution as part of addressing broader SASE framework of delivering
consistent web security posture for users on and off the network.
The role will be expected to:Work with product management to
develop a successful product messaging strategy: Develop a
compelling value proposition for your products with sustainable
competitive advantageDevelop appropriate launches and go-to-market
models for your productsProvide direction for customer
communications and press tours Create content for sales activities,
including data sheets, presentations, brochures, videos, web tools.
Track competitors to ensure proper positioning of your products and
ensure you have the right strategy to beat themConduct regular
market analysis and demonstrate thorough understanding of
technology trends, competitive updates, channel performance,
pricing and user requirements.Market knowledge and customer
familiarity in the global midsize & enterprise segmentMonitors
revenue and initiates actions to achieve targets. - Actively
engages with the sales organizations to understand market
acceptance, develop sales plans, and understand feature/performance
enhancements needed to maintain the product in the market over
time. Qualifications:Candidates should have the following
qualifications but more importantly be passionate, energetic, and
optimistic at heart. - Expect to work in a fast-paced, dynamic, and
sometimes ambiguous environment.10 - 12+ experience, minimally 5
years in Product Marketing, Product Management, Marketing or Sales
with demonstrated knowledge of technologyUnderstanding of
cybersecurity market, SASE, Secure Web Gateway(SWG), and Browser
Isolation(RBI) conceptsMature communication with partners, peers
and managers. - Skillful verbal and writing abilities and effective
presentation skills a must. Good interpersonal skills and able to
work well with people at all technical levels, all management
levels, and with sales organizations. Ability to synthesize
information from various sources to form own opinion and gain
support from others.Proven track record of driving product
messaging out to sales, channel and customersBS/BA minimum, MBA or
related Master's degree preferred.#LI-JN1Full time
Keywords: Fortinet, Sunnyvale , Director of Product Marketing - SASE/SWG, Executive , Sunnyvale, California
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