Director, Brand Strategy
Company: Intuitive Surgical
Location: Sunnyvale
Posted on: June 18, 2022
|
|
Job Description:
Company DescriptionAt Intuitive, we are united behind our
mission: we believe that minimally invasive care is life-enhancing
care. Through ingenuity and intelligent technology, we expand the
potential of physicians to heal without constraints.
As a pioneer and market leader in robotic-assisted surgery, we
strive to foster an inclusive and diverse team, committed to making
a difference. For more than 25 years, we have worked with hospitals
and care teams around the world to help solve some of healthcare's
hardest challenges and advance what is possible.
Intuitive has been built by the efforts of great people from
diverse backgrounds. We believe great ideas can come from anywhere.
We strive to foster an inclusive culture built around diversity of
thought and mutual respect. We lead with inclusion and empower our
team members to do their best work as their most authentic
selves.
Passionate people who want to make a difference drive our culture.
Our team members are grounded in integrity, have a strong capacity
to learn, the energy to get things done, and bring diverse, real
world experiences to help us think in new ways. We actively invest
in our team members to support their long-term growth so they can
continue to advance our mission and achieve their highest
potential.
Join a team committed to taking big leaps forward for a global
community of healthcare professionals and their patients. Together,
let's advance the world of minimally invasive care.Job
DescriptionPosition:As Intuitive grows, we are looking for a
Director, Brand Strategy to join our Brand and Creative team. This
multi-disciplinary team oversees brand strategy, creative design,
multimedia production, content strategy, social media, digital
marketing, and project management.The Director Brand Strategy will
establish informed perspectives on how Intuitive will best define,
communicate, and align its portfolio of products and services to be
easily understood internally and externally The Director Brand
Strategy will play a pivotal role listening, learning,
synthesizing, and creating tangible output to illustrate, explain,
and declare Intuitive's unique position and value across a variety
of important audiences globally. You will serve a critical
strategic role as both a coach and player within cross-functional
project teams. You will be accomplished using copy and visual media
to convey complex ideas simply and powerfully. You will serve as
project and program leader on key strategic opportunities and be
accountable for end-to-end concepts through execution, training,
implementation, and measured impact over time. You will have strong
opinions based on past experience and new insights you discover,
but you will hold them loosely and remain flexible and open to new
ideas and perspectives. You will seek out diversity of thought,
experience, and opinion as you frame challenges and establish
solutions that mirror the diversity of our customers.The ideal
candidate has meaningful experience working with executives and
subject matter experts of leading brands with strong design
principles and clearly communicated purpose. In the past, you've
developed your reputation as a strong collaborator, connector,
communicator, and team-builder driving disciplined processes that
yield remarkable outcomes.Role and Responsibilities:Brand
LeadershipCollaborates with company stakeholders, including c-suite
executives, corporate marketing, product and clinical marketing,
event marketing, media relations, public affairs, internal
communications, and others to frame, articulate, and amplify the
Intutive brand to support the growth of the business globally.Serve
as a critical thinker, planner, facilitator, and communicator of
strategic opportunity within complex efforts the business
undertakes; operating from the perspective of exploring
opportunities key decisions may have on the Intuitive business and
brand over time and across the globe.Use the brand foundations to
connect and align commercial opportunity with marketing
effectiveness and sales enablement.Lead internal and external teams
to explore strategic opportunities and illustrate explicit
proposals to make it easier for stakeholders and executives to make
the right choices for the business while mitigating risk.Craft and
help implement go-to-market strategy and enablement for growth of
the Intuitive brand in key international markets.Apply systems
thinking to offer solutions that are inherently scalable and
efficient.Support the creation and evolution of visual and verbal
guidelines that are components of a holistic brand management
program.Build foundational messaging frameworks/hierarchies and
brand messages that are easy to activate and pull-through the
business.Collaborate with functional counterparts on improving
alignment of key messages with creative execution that accelerates
understanding of our brand, amplifies key ideas, and improves share
of voice across key channels.Support development of portfolio and
product strategy to grow the business, strengthen the brand, and
build for the future.Serve as a reviewer of project inputs,
originating as marketing and creative briefs, into the Brand and
Creative teams and help train others to improve quality,
actionability, and measurability of defined programs.Support
alignment of corporate and product messaging/stories with
functional counterparts to drive message consistency and creation
efficiency.Connect messaging to insights from brand/market
research, analytics, sales feedback, and testing to ensure ongoing
relevance.Collaborate with Brand and Creative team leads on brand
rollout plans, training, measurement, and impact to efficiency and
consistency. -QualificationsSkills/Job Requirements:Minimum
Bachelor's degree in Journalism, Communications, Marketing,
Advertising, Business, Design, or related experience.Minimum of 12+
years of experience in marketing fundamentals, messaging platforms,
campaign concepts, naming/nomenclature systems, and content
strategy at a brand consultancy or corporate in-house
team.Creative, strategic thinker with ability to distill complex
content and multiple perspectives into cohesive, cogent
communication frameworks that can scale across products,
procedures, services, and audiences.Proven experience managing and
mentoring junior strategists.Experience working with marketing and
design teams on creative concepting, message testing, and
omnichannel marketing programs.Excited about working on difficult
problems with a dedicated team of high-energy, high-caliber people
to advance strategic initiatives.Direct experience planning and
measuring ROI, marketing analytics, brand tracking, and program
level commercial impact to demonstrate the effectiveness of
proposed strategies.Ability to manage ambiguity, work autonomously,
and multi-task in a complex, matrixed organization.Polished
presentation skills; ability to argue a point-of-view coherently
and concisely; comfortable engaging with senior level executives;
quick thinker; able to speak authoritatively, without seeming
dogmatic or inflexible. - - - - - - - Ability to travel up to 20%
of the time.Additional InformationDue to the nature of our business
and the role, please note that Intuitive and/or your customer(s)
may require that you show current proof of vaccination against
certain diseases including COVID-19. - Details can vary by
role.Intuitive is an Equal Employment Opportunity Employer. We
provide equal employment opportunities to all qualified applicants
and employees, and prohibit discrimination and harassment of any
type, without regard to race, sex, pregnancy, sexual orientation,
gender identity, national origin, color, age, religion, protected
veteran or disability status, genetic information or any other
status protected under federal, state, or local applicable laws.We
will consider for employment qualified applicants with arrest and
conviction records in accordance with fair chance laws. Shift : Day
Travel : 10% of the timeJob SummaryJob number: JOB1477Date posted :
2022-06-13Profession: Sales & MarketingEmployment type:
Full-time
Keywords: Intuitive Surgical, Sunnyvale , Director, Brand Strategy, Executive , Sunnyvale, California
Click
here to apply!
|