Digital Marketing Director
Company: Illumio
Location: Sunnyvale
Posted on: May 15, 2022
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Job Description:
No Agency Submissions Accepted. What We Are About: The Marketing
team creates and develops Illumio---s global brand, helps drive
revenue, and enables the Sales team---s future success. We are
building on our position as a Zero Trust Leader to help more
organizations stop cyberattacks and ransomware from spreading into
cyber disasters. We are known in the industry for our
category-building approach to solving customers--- problems and we
achieve this by working together as a tight-knit team both within
Marketing and across the company. Come join one of the most
creative, innovative, and fun marketing teams. You will find new
opportunities to do your best work and the freedom to set your own
goals and define your path to success What You Will Accomplish:
Develop and oversee the digital demand generation strategy and plan
that delivers pipeline globally across the buyer---s journey Drive
digital marketing channels, including paid search, display,
retargeting, paid social, sponsored content, etc. Responsible for
ongoing digital demand generation analysis, reporting and
optimization Drive in-depth digital marketing analysis, report on
marketing KPIs across the buyer---s journey, and make data-centric
recommendations to increase pipeline and revenue Work closely with
internal teams including regional marketing, campaigns, programs,
creative, web, marketing operations, product marketing, partner
marketing, and sales to plan, execute, and report on digital demand
generation Manage and work closely with digital agencies to deliver
programs that drive leads and pipeline Manage the digital demand
generation budget Collaborate closely with internal teams globally
to plan, execute, and report on digital demand generation Build and
lead a digital marketing team What You Will Bring: 10 years of B2B
marketing experience; security and SaaS experience preferred
Bachelor---s Degree; Marketing or related preferred Proven track
record of overseeing Digital Marketing including developing
visions, plans and strategy In-depth background executing digital
marketing programs and initiatives that drive leads, pipeline, and
revenue globally Developing messaging and content that support
digital marketing Must have a strong background with in-depth
tracking, analysis, and reporting effectiveness Building and
managing teams Excellent communicator and team player Work within a
fast and complex environment Budget development and management Who
We Are Illumio, the pioneer and market leader of Zero Trust
segmentation, prevents breaches from becoming cyber disasters.
Illumio protects critical applications and valuable digital?assets
with proven segmentation technology purpose-built for the Zero
Trust security model. Illumio ransomware mitigation and
segmentation solutions see risk, isolate attacks, and secure data
across cloud-native apps, hybrid and multi-clouds, data centers,
and endpoints, enabling the world---s leading organizations to
strengthen their cyber resiliency and reduce risk.
Keywords: Illumio, Sunnyvale , Digital Marketing Director, Executive , Sunnyvale, California
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