Digital Marketing Director

Company: Illumio
Location: Sunnyvale
Posted on: May 15, 2022

Job Description:

No Agency Submissions Accepted.

What We Are About:

The Marketing team creates and develops Illumio's global brand, helps drive revenue, and enables the Sales team's future success. We are building on our position as a Zero Trust Leader to help more organizations stop cyberattacks and ransomware from spreading into cyber disasters.

We are known in the industry for our category-building approach to solving customers' problems and we achieve this by working together as a tight-knit team both within Marketing and across the company. Come join one of the most creative, innovative, and fun marketing teams. You will find new opportunities to do your best work and the freedom to set your own goals and define your path to success!

What You Will Accomplish:

• Develop and oversee the digital demand generation strategy and plan that delivers pipeline globally across the buyer's journey
• Drive digital marketing channels, including paid search, display, retargeting, paid social, sponsored content, etc.
• Responsible for ongoing digital demand generation analysis, reporting and optimization
• Drive in-depth digital marketing analysis, report on marketing KPIs across the buyer's journey, and make data-centric recommendations to increase pipeline and revenue
• Work closely with internal teams including regional marketing, campaigns, programs, creative, web, marketing operations, product marketing, partner marketing, and sales to plan, execute, and report on digital demand generation
• Manage and work closely with digital agencies to deliver programs that drive leads and pipeline
• Manage the digital demand generation budget
• Collaborate closely with internal teams globally to plan, execute, and report on digital demand generation
• Build and lead a digital marketing team
  What You Will Bring:
  
  
  
  • 10+ years of B2B marketing experience; security and SaaS experience preferred
  • Bachelor's Degree; Marketing or related preferred
  • Proven track record of overseeing Digital Marketing including developing visions, plans and strategy
  • In-depth background executing digital marketing programs and initiatives that drive leads, pipeline, and revenue globally
  • Developing messaging and content that support digital marketing
  • Must have a strong background with in-depth tracking, analysis, and reporting effectiveness
  • Building and managing teams
  • Excellent communicator and team player
  • Work within a fast and complex environment
  • Budget development and management
    Who We Are
    
    Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital---assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world's leading organizations to strengthen their cyber resiliency and reduce risk.
    

Keywords: Illumio, Sunnyvale , Digital Marketing Director, Executive , Sunnyvale, California