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Director of Digital Marketing

Company: Ceribell --- Rapid Response EEG
Location: Sunnyvale
Posted on: January 10, 2022

Job Description:

Ceribell Inc. is a rapidly growing venture capital backed medical technology startup based in Sunnyvale, CA. Ceribell deploys a cloud-linked, portable electroencephalogram (EEG) device to assess brain waves in minutes to identify the occurrence of seizures in emergency rooms and intensive care units. The Ceribell system is comprised of a brain stethoscope that converts brain waves into sound, enabling nurses and doctors to quickly diagnose seizures in order to more quickly administer life-saving therapies. Ceribell received the first ever FDA 510(k) clearance for a digital seizure detection algorithm, and is growing its customer base and revenue rapidly. You can find more information at www.ceribell.com.

The Role
Ceribell, Inc. is looking for a Director of Digital Marketing to help us build out our online presence and infrastructure. We are looking for someone who thrives in a collaborative environment but can drive tangible, commercially relevant results. In this role you will play an integral role in the formation and execution of Ceribell's commercial, product and corporate strategies.

Responsibilities
Build Ceribell's digital marketing roadmap and infrastructure to be tightly integrated with Ceribell's overall commercial, product and corporate strategies
Build awareness among target stakeholders and create demand generation
Lead and manage all digital marketing channels (e.g. Ceribell's website, blogs, emails and social media) to ensure messaging and brand consistency
Design and implement data tracking and performance metrics to create optimal resource allocations across channels and messaging for stakeholders
Manage and improve online content, considering SEO and Google Analytics
Develop proactive campaigns to create and maintain high levels of customer interaction
Organize and develop team, including agency and contractors

Requirements/Qualifications
BA/BS degree required
At least 5+ years of full-time digital marketing experience, preferably having worked with or reported to senior business executives
Demonstrable experience in designing and implementing successful digital marketing campaigns and demand generation
Strong domain expertise across current digital channels and their integration
Hands on experience with SEO/SEM, Google Analytics and CRM software
Excellent analytical and project management skills
Strong team management and communication (written and verbal) skill

Keywords: Ceribell --- Rapid Response EEG, Sunnyvale , Director of Digital Marketing, Executive , Sunnyvale, California

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