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Director of Product Marketing

Company: JFrog Ltd
Location: Sunnyvale
Posted on: April 4, 2021

Job Description:

Software touches every aspect of our lives: from how we bank, socialize, shop and learn, to how we entertain, obtain healthcare services, use transportation, and much more. All the world's software needs to be developed, updated and maintained seamlessly. This is where JFrog (Nasdaq: FROG) comes in; with software development and DevOps tooling that powers the world's digital transformation. JFrog is the creator of Artifactory, the heart of the JFrog Platform - a hybrid, universal, end-to-end DevOps solution available as open-source, self-hosted, and as a SaaS subscription. Thousands of customers, including 75% of the Fortune 100, trust JFrog to manage their software binaries and accelerate their secure software delivery from code-to-production. As a JFrog Product Marketing Director and master storyteller, you will be responsible for developing and executing the story for JFrog products. You will craft the messaging and positioning for our products and conceive innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role, you will focus on understanding software developers, DevOps engineers and their managers; how they buy, their buying criteria and will transfer that knowledge to into engaging collateral and programs. Responsibilities

  • Develop positioning and messaging platforms for products and solutions, summarize multiple messages for different personas into a higher-level story and represent content graphically with a goal to move targeted audiences to action
  • Work closely with product management, solution engineers to understand and translate technical and product features to business benefits and value proposition
  • Create assets and collateral to highlight benefits of JFrog product, including presentations, solutions briefs, case studies, white papers, videos, blogs, sales tools and webcasts.
  • Drive new product launches including creation of launch plan and content - while managing the cross-functional implementation of the plan
  • Provide input for campaign strategies promoting JFrog products and solutions
  • Develop and maintain competitive positioning for key competitors and ensure sales team is prepared to address competitive objections
  • Collaborate with business development to create joint partner marketing materials, including training content, positioning for partner sales teams, and joint customer
  • Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products Desired Skills and Experience
    • 8+ years of software product marketing, consulting, strategy or similar field with at least a year experience with a developer/DevOps product
    • Bachelor's or higher in business, marketing or something else amazing
    • Very strong written and oral communication skills
    • Track-record of successful interaction with customers, sales organizations, partners, and various internal organizations
    • Willing to travel 10%
    • Excellent people and management skills to interact with staff, colleagues and cross- functional teams, and third parties

Keywords: JFrog Ltd, Sunnyvale , Director of Product Marketing, Executive , Sunnyvale, California

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