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Senior Product Marketing Manager

Company: Commscope
Location: Sunnyvale
Posted on: October 10, 2020

Job Description:

RUCKUS, within CommScope, is redefining the adaptive edge of digital workspaces for campus, branch, and remote offices by helping the largest and most exciting companies and countries create the world s most advanced networks. As the RUCKUS Senior Product Marketing Manager for Wireless LAN, you will be the product owner for our enterprise WLAN portfolio. This broad role spans multiple product sets from our wireless converged access points and IoT portfolio to network management, AI, and ML. You will be responsible for go-to-market strategy, product launches, messaging, naming, and positioning for the world s most advanced network technologies. This role will focus on all areas of WLAN, working closely with product management, product marketing peers, field marketing, corporate marketing, and sales across RUCKUS and CommScope. You will be a key subject matter expert and outspoken spokesperson that briefs channel partners, media, and industry analysts for your product category. Additionally, you will work closely with vertical marketing owners from education, MDU, and service provider segments to refine product messaging for their audience s needs. What_You_Will_Do * Represent product marketing for our IoT, converged access points, and network management portfolio. * Publicly and effectively represent WLAN infrastructure with analysts, press, partners, end customers, and the public * Employ and execute against product marketing best practices across the entire product lifecycle, from strategy (pre-launch) to execution (launch), to growth (post-launch) * Lead a comprehensive marketing launch process for new WLAN infrastructure products * Create and update product and competitive collateral that is well- written, error-free, and timely * Define and execute against an ongoing content plan to generate leads and enable sales and channel partners * Establish and ensure consistent messaging across all content types * Effectively guide and influence others in multiple organizations to contribute to the achievement of the above * Skills * Ability to conduct market, competitor, and customer research to gather insights and assess market opportunities. * Ability to create joint value propositions and messaging strategies * Ability to be scrappy and creative to evangelize your products. * Self-starter, strategic thinker * Demonstrated the ability and established a reputation for extraordinary written and oral communications * Demonstrated the ability to speak effectively and convincingly in public settings * Demonstrated expertise in all facets of product marketing * Detail-oriented, well organized, efficient with time management Show moreShow less

Keywords: Commscope, Sunnyvale , Senior Product Marketing Manager, Executive , Sunnyvale, California

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