SunnyvaleRecruiter Since 2001
the smart solution for Sunnyvale jobs

Director, Digital Marketing and Demand Generation

Company: eGain Corporation
Location: Sunnyvale
Posted on: September 15, 2020

Job Description:

TitleDirector, Digital Marketing and Demand Generation--DescriptionWe are a B2B SaaS vendor in the white-hot digital customer engagement and AI space, serving enterprises and the midmarket. We have an exciting position to be on the front seat of driving demand to support aggressive growth goals for the company.--Responsibilities--------------Run a scalable and accountable demand generation engine to drive pipeline of qualified leads to support aggressive new logo acquisition and bookings growth targets--------------Drive uptake for events such as company's user conferences, webinars, company booth at brick-and-mortar and virtual trade shows, and other prospecting events--------------Figure out and implement content strategy to drive traffic and prospect interest. Get hands on with content writing, as and when needed--------------Double meaningful website traffic year over year--------------Manage, analyze, and optimize demand generation campaigns with a focus on digital marketing, including display and search marketing, email marketing (including multi-stage nurture), account-based digital marketing, social marketing (e.g. LinkedIn), and other digital tactics--------------Analyze buyers' digital journeys for actionable insights and optimization--------------Execute co-marketing programs with technology and channel partners--------------Collaborate with sales management and translate company bookings targets to marketing campaign strategy, programs, and associated metrics--Requirements (must-have)--------------8-10 years of proven track record in B2B marketing with at least 5 years of accountable, hands-on experience in demand generation in customer service/customer engagement/CRM/contact center/AI/knowledge management or closely related space. Combination of in-house and the right agency experience is acceptable--------------Minimum of 4 years of hands-on experience in digital marketing with deep understanding of Google retargeting/remarketing and SEO/SEM campaigns, Google Analytics, digital marketing tools, including marketing automation and CRM tools--------------Highly motivated and results-focused with experience from large and small companies--------------Ability to set and beat quarterly demand generation goals to support quarterly lead generation and bookings targets as well as demand for individual marketing events--------------Big picture thinking as well as rolling up sleeves and getting into tactical work. Should be able to create a demand generation plan and write demand generation copy--------------Strong communication and collaboration skills, both verbal and writtenAttributes Proactive and diligentCollaborative and transparentHungry to make a differenceAligned with eGain values and strategy

Keywords: eGain Corporation, Sunnyvale , Director, Digital Marketing and Demand Generation, Executive , Sunnyvale, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Product Manager, Application Services
Description: About Us At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world's largest networks that powers trillions of requests per month. (more...)
Company: Cloudflare, Inc.
Location: San Francisco
Posted on: 09/21/2020

Co-Manager
Description: br br br br Co-Manager br br br Job DetailsLevel ExperiencedJob Location 15 Sacramento - Sacramento, CAPosition Type Full-Time/Part-TimeEducation Level High SchoolJob Category Retail - (more...)
Company: Windsor Fashions
Location: Sacramento
Posted on: 09/21/2020

Remote Sales Manager
Description: Are you a proven sales professional in the equipment financing industry Balboa Capital is looking for regional managers to join our equipment vendor services team. Our ideal candidates have at least (more...)
Company: Balboa Capital
Location: Sacramento
Posted on: 09/21/2020


Store Manager - Arden Fair Mall
Description: PANDORA Store Manager's know everything about our product, immerse themselves into our Brand and culture, and take pride in providing every guest with a best-in-class customer experience. They are constantly (more...)
Company: PANDORA A/S
Location: Sacramento
Posted on: 09/21/2020

Bank Operations Service Supervisor (Teller Manager)
Description: Position Description: As one of the largest family-controlled banks in the US, First Citizens Bank promotes a positive collaborative work environment, work life balance, excellent benefits and an opportunity (more...)
Company: First Citizens Bank
Location: Sacramento
Posted on: 09/21/2020

Assistant Salon Manager - Fairway Target
Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then lets talk Maybe youre a stylist who wants more responsibility,
Company: Great Clips
Location: Loomis
Posted on: 09/21/2020

Sales Manager
Description: DescriptionSales ManagerSacramento, California95833Who you are2 years of sales management and 5 years of sales experience preferred but not required.The ability to cold call.Possess the ability to coach (more...)
Company: Xerox
Location: Sacramento
Posted on: 09/21/2020

Project/Program manager (With .Net Background)
Description: Flexibility in working hours to coordinate with teams in India. Last 3 projects or 3 years must have been on the .Net Microsoft stack and AWS. Must have significant experience as a ProjectProgram manager (more...)
Company: Diaspark Inc.
Location: Sacramento
Posted on: 09/21/2020

Executive Director
Description: JOB ANNOUNCEMENT br EXECUTIVE DIRECTOR, SACRAMENTO TRANSPORTATION AUTHORITY br Final Filing Date: September 28, 2020 br The Sacramento Transportation Authority STA is looking for an individual
Company: Sacramento Transportation Authority
Location: Sacramento
Posted on: 09/21/2020

Manager, Digital Client Experience
Description: Job ID: Location Name: CA-FSC SF Off 0174 Address: 525 Market St, 32nd Floor, San Francisco, CA 94105, United States US Job Type: Full Time Position Type Regular/Temporary : Regular Job Function: (more...)
Company: Sephora
Location: San Francisco
Posted on: 09/21/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Sunnyvale RSS job feeds