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Product Marketing Director

Company: Synopsys
Location: Sunnyvale
Posted on: November 11, 2019

Job Description:

Job Description and Requirements
Product Marketing Director

Job Overview
This position is for responsible for the product marketing of Verdi product line. Verdi is the common debug solution of Synopsys Verification Continuum, an established industry #1 in its space. The success of the role will be measured by growing the product leadership in the market and meeting the business targets.

Responsibilities and Duties:
Responsible for developing marketing and business plans and activities for the Verdi product line to meet business objectives. Product line includes debug for simulation, static, formal, prototyping and emulation products in Verification product suite. It also includes advance features like low power debug, HW/SW debug and power replay.

Defines and coordinates sales collateral development, pricing and packaging strategies, roadmap, competitive analysis, product roll out, and sales training. Identifies new market opportunities and drives plans to exploit new markets. Defines internal and external messaging and positioning of the product line. Develops and manages relationships with key customers and strategic vendor partners. Works with the product team to establish and enhance differentiation over the competition.

Directs and controls the activities of a broad functional area through several product group managers within the company. Advises senior management on specialized technical or business issues. In a leadership role, negotiates with key customers or management or influencing senior level leaders regarding matters of significance to the organization.


* MS EE (preferred) with 15+ years relevant experience or BS EE with 18+ years relevant experience. MBA is a plus.

* Experience in a product marketing role for verification software products in the high-tech industry.

* Ability to develop and manage relationships with key product groups internally and customers and strategic partners externally

* Experience in creating strategic and business plans, TAM/SAM analysis, marketing requirements, pricing and packaging strategies, product positioning and roadmaps

* Ability to take highly complex content and create crisp, concise messaging and presentations

* Technical orientation and understanding of ASIC verification process is required.

* Is an innovative energetic leader and have a decisive style with attentiveness to current and future customer and market trends.

* Proven ability to work in a matrix environment with strong organizational and program management skills

* Track record of successfully launching, managing, and growing products.

* Exceptional communication and public speaking skills are required.

* Experience in the EDA industry is required.

Synopsys considers all applicants for employment without regard to race, color, religion, sex, gender preference, national origin, age, disability, or status as a Covered Veteran in accordance with federal law. In addition, Synopsys complies with applicable state and local laws prohibiting discrimination in employment in every jurisdiction in which it maintains facilities. Synopsys Inc. also provides reasonable accommodation to individuals with a disability in accordance with applicable laws.

Keywords: Synopsys, Sunnyvale , Product Marketing Director, Advertising , Sunnyvale, California

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