Cloud Product Marketing Manager for AWS
Posted on: August 16, 2019
Are you data-driven* We at NetApp believe in the transformative
power of data to expand customer touchpoints, to foster greater
innovation, and to optimize operations. We are designed for
simplicity, optimized to protect, created to embrace future
opportunity, and open to enrich choice. We are the data authority
for hybrid cloud, and we are helping our customers realize the full
potential of their data.
We ve built a Data Fabric for a data-driven world to simplify and
integrate data management across the resources that are best for
the business. With the Data Fabric, our customers can harness the
power of cloud data services, build cloud infrastructures, and
modernize storage through data management.
By harnessing the power of hybrid cloud data services, customers
gain the freedom of choice to securely manage and move data
anywhere, on any cloud. Only NetApp can help organizations deliver
data-rich customer experiences when they rapidly test and deploy
new applications that easily use data and services regardless of
where they reside or in what form. Job Summary
Amazon Web Services (AWS) pioneered Public Cloud and according to
Gartner Research, is still the leading Cloud Service Provider
today. As the Cloud Product Marketing Manager for AWS, you will
work side-by-side with the NetApp AWS Product Marketing GTM Manager
and play an integral role in the positioning and communication of
our Cloud Volumes Service for AWS and Cloud Backup Service to the
market, customers, partners, and internal team. You help translate
data management technology and consumable services into messaging
and communication that helps our customers understand how NetApp
helps them to develop, enhance and serve their cloud data
NetApp has partnered with AWS over six years with a proven track
record for co-inventing to deliver positive customer experiences.
As a Cloud Product Marketing Manager for AWS, you will articulate
complex technical concepts in simple terms that make sense to
customers. This includes developing product positioning, product
marketing content, supporting marketing programs to help drive the
generation of Marketing Qualified Leads for the sales pipeline, and
drive marketing contributed revenue. You will also develop and
implement marketing strategies to respond to changing and/or
competitive environments and adjust product positioning to closely
align with customer and market expectations for our cloud products
One Of The Leadership Principles Of AWS Is Customer Obsession.
Understanding AWS Culture And Their Focus On Their Customers Is
Paramount, Therefore Having Experience Working With AWS Is Desired.
We Are Also Looking For A Candidate That Demonstrates Strong
Organization And Relationship Management Skills, With Marketing
Experience In A High Tech, Dynamic Environment, Which Is Crucial To
Success In This Role.
As a Cloud Product Marketing Manager, you are part of a dynamic and
distributed team that delivers critical value to the NetApp
organization in the areas of go to market planning and execution
and developing messaging and content that supports NetApp CDS sales
and revenue generation goals. You are tasked to:
* Own the creation and development of compelling, audience-specific
messaging, content and tools for CDS products and use cases,
including developing and managing a comprehensive content plan.
* Develop and implement strategies for delivering the above product
positioning, messaging, and sales-enablement tools.
* Work with Product Management and Cloud Solution Architects to
translate features and functionality into core value propositions
and marketing messages.
* Work with the AWS Product Marketing GTM Manager and Demand
Generation team to create and execute on programs and campaigns
that support sales growth and pipeline acceleration.
* Work with Product Management, and Business Development and Sales
teams to develop referenceable customers for highly repeatable use
* Partner with Cloud Solutions Architect and Product Management and
Sales to deliver CDS product content that will accelerate the sales
process to achieve sales revenue goals, including videos, web
content, presentations, webinars, etc.
* Own product launch strategy and end-to-end delivery of key
deliverables for launches.
* Drive excellence around product launches, announcements, demand
generation and content activities including tradeshows,
conferences, sales kickoffs and ongoing sales training or channel
partner training activities
* Be the voice of the customer to the organization providing clear
product marketing direction and leadership.
* Be the subject matter expert on the marketing and go to market
solutions for the product.
* Establish, enhance or distinguish product placement within the
* Track general business indicators, including market share, and
competitor's marketing and sales program activities to continually
adjust product and solution positioning.
* Partner with events team to drive the strategic joint marketing
objectives, positioning and message at relevant events and
Typically requires a minimum of 8 years of related experience with
a Bachelor s degree; or 6 years and a Master s degree; or a PhD
with 3 years experience; or equivalent experience.
So get ready to tap into the data visionary within, and join us as
we accelerate digital transformation and empower our customers to
change the world with data!
If you ask a NetApp employee why they work here, the answer is
inevitably the same: the people. At NetApp, our culture is at the
heart of what we do. We place importance in trust, integrity,
teamwork, and caring above all else. NetApp is a place where people
are empowered to make a difference. Empowered to innovate.
Empowered to collaborate. Empowered to help ourselves and others be
data-driven and change the world. We take care of each other, our
customers, our partners, and our communities simply because it s
the right thing to do.
We work hard but also recognize the importance of work-life balance
for our employees because what s important to them is important to
us! Recently we implemented Family First, which encourages
employees to take paid time off to bond with a new child (through
birth or adoption) or to care for a family member with a serious
health condition. Our volunteer time off program is best in class,
offering employees 40 hours of paid time off per year to donate
their time with their favorite organizations. We provide
comprehensive medical, dental, wellness and vision plans for you
and your family. We offer educational assistance, legal services,
and access to discounts and fitness centers. We also offer
financial savings programs to help you plan for your future.
Join us and see what empowerment can do.
Equal Opportunity Employer Minorities/Women/Vets/Disabled
Equal Opportunity Employer Minorities/Women/Vets/Disabled.
Keywords: NetApp, Sunnyvale , Cloud Product Marketing Manager for AWS, Advertising , Sunnyvale, California
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