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Associate Director, US Oncology Marketing (Advertising & Promotion)

Company: Pharmacyclics
Location: Sunnyvale
Posted on: August 15, 2019

Job Description:

Pharmacyclics is committed to the development and commercialization of novel therapies intended to improve the quality and duration of life and to resolve serious unmet medical needs for cancer patients. Pharmacyclics is a wholly-owned subsidiary of AbbVie (NYSE:ABBV), a global, research-based biopharmaceutical company. Oncology is a key therapeutic area for AbbVie, with a portfolio consisting of three marketed products and a pipeline containing multiple promising new molecules that are being studied in more than 200 clinical trials for over 20 different types of cancer.

More than 1,200 Pharmacyclics and AbbVie research scientists, clinicians, marketing, operations and corporate professionals work in the San Francisco Bay Area. They combine their expertise in immuno-oncology, stem cells, and cell-signaling with their knowledge of bispecific antibodies, antibody-drug conjugates (ADCs), and covalent-inhibitor technologies to discover and develop novel cancer treatments. Together, we are striving to outsmart cancer.

To learn more about us, please visit us at http://www.pharmacyclics.com/

Associate Director, Oncology Marketing (Advertising & Promotion)

General Position Summary/Purpose:

The Associate Director, Oncology Marketing (Advertising & Promotion) will support the development and execution of strategy and promotions for our hematology oncology product, to optimize current indications and new product launches. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with various functional groups to achieve financial objectives. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients.

Key Accountabilities/Core Job Responsibilities:


  • Support the development and implementation of marketing strategies that optimize the focus indication(s) of our hematology oncology product.

  • Lead development of promotional and or disease state campaigns, messages, programs and sales tools

  • Develop and review key marketing materials

  • Lead projects through the legal, regulatory, and medical review process

  • Coordinate the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, consumer marketing and IT

  • Champion and drive the use of local customer and field insight in strategic tactical execution

  • Engage with External Experts as needed to ensure creation and seamless roll out of high impact, high value marketing tools

  • Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs

  • Lead promotional activities at key congresses and tradeshows

  • Develop innovative analytical practices to create and sustain competitive advantage

  • Executive updates to prepare and present work and findings on a regular basis

  • Manage program budgets and develop metrics to ensure success of the programs

    Qualifications


    • Bachelors Degree or equivalent; an advanced science or business degree such as a PharmD, PhD or MBA is preferred

    • A minimum of 6+ years of experience in developing, executing, and measuring marketing campaigns for specialty products or significant experience promoting hematology or oncology products

    • Demonstrated track record of increasing responsibility within sales and marketing

    • High-level strategic thinking with the ability to concisely translate complex scientific topics to a wide range of audiences

    • Proven ability to collaborate and work cross-functionally to drive business results in a heavily matrixed, fast-paced environment

    • Strong leadership and ability to drive influence across stakeholders to set direction, align work efforts, and ensure outstanding execution

    • Experience working closely with field sales organizations to implement marketing programs with measurable business impact

    • Outstanding project management skills and experience managing multiple vendors, marketing partners and agency partners

    • Ability to effectively manage multiple competing priorities

    • Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues

    • Strong interpersonal skills, excellent oral, written and presentation skills

    • Experience with the management of budgets and vendors

    • Ability to translate strategic vision into tactical action, identify the highest impact ideas and plans and focus efforts by resource allocation

    • Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/ or exceeding objectives

    • Ability to travel approximately 30% of the time



      Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Keywords: Pharmacyclics, Sunnyvale , Associate Director, US Oncology Marketing (Advertising & Promotion), Advertising , Sunnyvale, California

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