Head of Social Media (Senior Manager)
Company: 23andMe, Inc
Location: Sunnyvale
Posted on: October 23, 2024
Job Description:
23andMe is seeking an experienced, highly creative, self-starter
individual to resource, build and create content for 23andMe and
Lemonaid Health social media channels. Working to create
best-in-class multi-channel content, breakthrough creative and
leveraging both established and emerging platforms, this individual
will build social media activities to help engage new and existing
customers in ways that ultimately drive acquisition.The ideal
candidate will be able to think big, create, execute and develop
content across different social media channels to generate advocacy
and engagement. This individual will actively seek to raise the bar
for creative development and execution within the social media
space. The ideal candidate will be a combination of a content
creator, editor and activist. You know how to build, source, be
scrappy and pull in expertise as needed.Who We AreSince 2006,
23andMe's mission has been to help people access, understand, and
benefit from the human genome. We are a group of passionate
individuals pushing the boundaries of what's possible to help turn
genetic insight into better health and personal understanding.What
You'll DoReporting into the Chief Brand Officer, you will develop
and lead a team that can create and implement highly shareable
content that is educational, creative, attention-getting and
on-brand. You will be expected to work closely with internal
product science, research, education and other key stakeholders,
including external agencies. This role will ensure that social
media content is effectively integrated into brand marketing and
paid media efforts, as well as leverage any potential earned and
owned media opportunities.You will work with key social media
platforms such as Facebook, YouTube, Instagram, TikTok, X, as well
as seek out and develop new and emerging platforms that can help us
grow our customer base and brand. They will have a track record of
developing highly creative social media marketing campaigns and
will have demonstrated the ability to think big and implement
innovative ideas in ways that create significant social sharing and
PR attention.They will have a thorough understanding of the
capabilities of social media and its ability to connect with a wide
range of audiences, and how to use those capabilities to develop a
range of strategies and content forms that social media users want
to share with their networks. They will formulate and implement
best-practices, mechanisms and measurement tools that provide
enhanced opportunities to engage audiences and leverage the
benefits of individual social media platforms, while demonstrating
the ability to understand how social media activities can be
integrated and activated through other traditional marketing
activities in any given campaign or activity.Working
collaboratively with the 23andMe media, PR, brand and advertising
teams, this individual will build and lead a small social group of
content creators, freelancers and small agencies that will harness
the users, technology and the creative power of social media to
efficiently and effectively build the next generation of engagement
with our brand.The ideal candidate will offer a unique blend of
creative instincts, scrappy content creation, social media
marketing and community collaboration with 23andMe scientists,
clinicians, employees and customers.
- You are your own content machine and you love to own the voice,
development and content creation of social media engagement with
customers and the public - and the associated budget across
campaigns and channels.
- Provide inspirational and creative and thought leadership on
ways to reach and gain attention of new and existing target
audiences.
- Skilled at participating in, and leading, strategic discussions
both internally and externally.
- Work with agencies, publishers, platforms (directly and
indirectly) and other partners with the goal to find fast, creative
and efficient ways to build, execute and measure innovative social
media marketing plans that connect with customers, maximize
engagement and create sharing, talk value and advocacy.
- Lead the development and direct the implementation of a wide
range of content forms, including video, text, still imagery,
animation, live action and other content forms that best utilize
the technology available on any given social media/digital
platform.
- Work collaboratively with 23andMe teams across business units
to develop and execute creative ideas, plans and strategies.
- Develop partnerships and productive working relationships with
product science teams, Therapeutics, PR and other related
stakeholders to build/leverage content opportunities and integrate
into strategic and tactical planning.
- Manage teams that plan and execute campaigns, on time, on
budget, to scope.
- Work closely with the analytics teams to integrate and measure
the value and impact our social media marketing opportunities.
- Manage external agencies and publishing partners as necessary
for that which we cannot do internally.
- Establish repeatable operational methodologies and mechanisms
that enable frugal, fast and responsive content development and
distribution.What You'll Bring
- 8-10+ years experience in social media content creation,
marketing and creative development.
- Proven track record of creating new, big ideas and
strategy.
- Experience, passion and a love for influencer marketing.
- Experience, passion and a love for building content and
community through social.
- Highly experienced about the functionality of all applicable
social media platforms.
- Successful track record leading small teams within an
organization.
- Excellent communication skills, both verbal and written.
- Proven track record to hire and lead a team.
- Self-starter who thrives in a high-pressure, ambiguous
environment, bringing both creativity and critical thinking to
deliver results.
- Ability to work from 23andMe's office in Sunnyvale, CA a
minimum of three days per week.Strongly PreferredAbout Us23andMe,
headquartered in Sunnyvale, CA, is a leading consumer genetics and
research company. Founded in 2006, the company's mission is to help
people access, understand, and benefit from the human genome.
23andMe has pioneered direct access to genetic information as the
only company with multiple FDA authorizations for genetic health
risk reports. The company has created the world's largest
crowdsourced platform for genetic research, with 80 percent of its
customers electing to participate. The platform also powers the
23andMe Therapeutics group, currently pursuing drug discovery
programs rooted in human genetics across a spectrum of disease
areas, including oncology, respiratory, and cardiovascular
diseases, in addition to other therapeutic areas.At 23andMe, we
value a diverse, inclusive workforce and we provide equal
employment opportunity for all applicants and employees. All
qualified applicants for employment will be considered without
regard to an individual's race, color, sex, gender identity, gender
expression, religion, age, national origin or ancestry,
citizenship, physical or mental disability, medical condition,
family care status, marital status, domestic partner status, sexual
orientation, genetic information, military or veteran status, or
any other basis protected by federal, state or local laws. If you
are unable to submit your application because of incompatible
assistive technology or a disability, please contact us at
accommodations-ext@23andme.com. 23andMe will reasonably accommodate
qualified individuals with disabilities to the extent required by
applicable law.Please note: 23andMe does not accept agency resumes
and we are not responsible for any fees related to unsolicited
resumes. Thank you.Pay Transparency23andMe takes a market-based
approach to pay, and amounts will vary depending on your geographic
location. The salary range reflected here is for a candidate based
in the San Francisco Bay Area. The successful candidate's starting
pay will be determined based on job-related skills, experience,
qualifications, work location, and market conditions. These ranges
may be modified in the future.
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Keywords: 23andMe, Inc, Sunnyvale , Head of Social Media (Senior Manager), Advertising , Sunnyvale, California
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