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Dir, Product Marketing

Company: Synopsys
Location: Sunnyvale
Posted on: November 16, 2023

Job Description:

Director, Digital Signoff Product Management


USA - California - Mountain View/Sunnyvale

Job Description and Requirements

This is a new and challenging role with great visibility and the ability to influence and drive innovation in today's physical design and signoff landscape. We are looking for a dynamic and passionate product and business management professional with proven experience across a broad portfolio of chip design and signoff tools to drive the GTM plans, roadmap development, and business strategy.

  • Develop marketing, business plans and positioning for Synopsys' industry leading signoff solution
  • Meet the financial plan by defining creative marketing programs to grow business and market share.
  • Drive sales collateral, pricing and packaging strategies, industry research, competitive analysis, product roll out, and sales training.
  • Develop customer-facing collaterals such as training, FAQ, and presentation
  • Work with customers, R&D, and application engineering teams and sets the strategic vision and product plans
  • Identify new market opportunities and drives the plans to exploit these new markets.
  • Develop and manage relationships with key customers and strategic vendor partners.
  • Promote product lines through participation in industry events such as panels, positioning articles, and seminars
    • BS or MS with 15+ years of direct experience in the semiconductor design, CAD or EDA.
    • Technical orientation and understanding of the IC design flow.
    • Proven product management ability. Must understand the big picture around business growth and customer adoption.
    • An energetic leader with a decisive style and attentiveness to customer and market trends
    • Proven ability to work in a matrix environment, develop and manage relationships with key customers and strategic internal/external partners
    • Track record of launching, managing and growing products.
    • Exceptional communication and public speaking skills.
    • Excellent organizational and program management skills
    • Experience in the EDA industry
      At Synopsys, we're at the heart of the innovations that change the way we work and play. Self-driving cars. Artificial Intelligence. The cloud. 5G. The Internet of Things. These breakthroughs are ushering in the Era of Smart Everything. And we're powering it all with the world's most advanced technologies for chip design and software security. If you share our passion for innovation, we want to meet you.

      Stay Connected: Join our Talent Community

      Inclusion and Diversity are important to us. Synopsys considers all applicants for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, military veteran status, or disability.


      Job Category



      United States

      Job Subcategory

      Product Marketing

      Hire Type


      Base Salary Range

      $155,000 -$270,000

Keywords: Synopsys, Sunnyvale , Dir, Product Marketing, Advertising , Sunnyvale, California

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