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Head of Marketing

Company: TBCASoft
Location: Sunnyvale
Posted on: January 26, 2023

Job Description:

Head of Marketing for a blockchain startup provides overall direction and thought leadership to the marketing and digital organizations, as well as be a hands-on leader in a startup environment. The position will play a significant role in defining marketing objectives, strategies and plans and working with cross-functional partners to implement plans.Job Description / Responsibilities

  • Sets overall marketing strategy including brand positioning and go-to-market strategies.
  • Directs the execution of action plans that communicate the brand message including advertising, digital program, trade shows, sales meeting materials.
  • Works closely with other departments in the organization to develop marketing materials.
  • Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
  • Brainstorm new and innovative growth strategies.
  • Owns the overall marketing budget.Requirements
    • 7-10 years experience in marketing.
    • Drive for results and leadership skills.
    • Excellent understanding of the full marketing mix.
    • Highly creative with ability to think out of the box.
    • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
    • Advanced communication and interpersonal skills.
    • Comfortable working with numbers, metrics and spreadsheets.
    • More than strong passion at learning and promoting blockchain technology.
    • Be willing to travel international occasionally.
    • Be hands-on in a startup environment.
    • This is a unique opportunity for you to take a leading role in positioning and promoting blockchain technologies and be involved in new and exciting domains.
    • You will have the opportunity to work with large scale partners and leading global telecommunication operators, and communicate with C-levels and decision makers in those companies.
    • You will work in a rapidly growing startup with huge upside and increasing opportunities for personal growth.

Keywords: TBCASoft, Sunnyvale , Head of Marketing, Advertising , Sunnyvale, California

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