Head of Marketing

Company: TBCASoft
Location: Sunnyvale
Posted on: January 26, 2023

Job Description:

Head of Marketing for a blockchain startup provides overall direction and thought leadership to the marketing and digital organizations, as well as be a hands-on leader in a startup environment. The position will play a significant role in defining marketing objectives, strategies and plans and working with cross-functional partners to implement plans.Job Description / Responsibilities

• Sets overall marketing strategy including brand positioning and go-to-market strategies.
• Directs the execution of action plans that communicate the brand message including advertising, digital program, trade shows, sales meeting materials.
• Works closely with other departments in the organization to develop marketing materials.
• Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
• Brainstorm new and innovative growth strategies.
• Owns the overall marketing budget.Requirements
  • 7-10 years experience in marketing.
  • Drive for results and leadership skills.
  • Excellent understanding of the full marketing mix.
  • Highly creative with ability to think out of the box.
  • Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive management.
  • Advanced communication and interpersonal skills.
  • Comfortable working with numbers, metrics and spreadsheets.
  • More than strong passion at learning and promoting blockchain technology.
  • Be willing to travel international occasionally.
  • Be hands-on in a startup environment.
  • This is a unique opportunity for you to take a leading role in positioning and promoting blockchain technologies and be involved in new and exciting domains.
  • You will have the opportunity to work with large scale partners and leading global telecommunication operators, and communicate with C-levels and decision makers in those companies.
  • You will work in a rapidly growing startup with huge upside and increasing opportunities for personal growth.

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