Digital Marketing Specialist

Company: Roth Staffing
Location: Sunnyvale
Posted on: August 2, 2022

Job Description:

Ultimate Staffing is in need of a Digital Marketing Specialist to support our electronics manufacturing client. This is a direct hire role, located in Sunnyvale or San Diego, CA that starts off onsite for training then will be remote. If you are interested or know someone in your network that can benefit from this opportunity, please response with your current resume and availability to chat.
Must be proficient with: Campaigns (Automation) Running Ads, Social Media Marketing, Leads into CRM (Salesforce), Marketo or equivalent marketing Software, and knows how to generate HTML basic e-mails. Their ideal person has B2B experience in industrial space.
GENERAL KEY FUNCTIONSDevelop and oversee marketing campaigns to promote products and services.Responsible for creating and implementing digital and traditional media marketing strategy to increase opportunity generation and wins driven by Marketing Qualified leads in accordance with the 1, 3 and 5 year business plan.Responsible for optimizing the lead generation and nurturing process utilizing various marketing platforms and techniques in order to increase marketing qualified leads conversion rates to opportunities and opportunity wins2+ years digital marketing experience preferably in B-to-B environment.Knowledge of Marketo or equivalent Marketing Automation platform a plusknowledge of website analytics tools (e.g. Google Analytics) and Search Engine marketing (e.g. Adwords) a plusUp-to-date with the latest trends and best practices in online marketing and measurement a plusAdditionally technical understanding of applications such as Salesforce.com and SAP Hybris would be helpful
Cheers,Patrick

Keywords: Roth Staffing, Sunnyvale , Digital Marketing Specialist, Advertising , Sunnyvale, California