Integrated Marketing Manager

Company: LinkedIn
Location: Sunnyvale
Posted on: June 22, 2022

Job Description:

Company DescriptionLinkedIn is the world's largest professional network, built to help members of all backgrounds and experiences achieve more in their careers. Our vision is to create economic opportunity for every member of the global workforce. Every day our members use our products to make connections, discover opportunities, build skills and gain insights. We believe amazing things happen when we work together in an environment where everyone feels a true sense of belonging, and that what matters most in a candidate is having the skills needed to succeed. It inspires us to invest in our talent and support career growth. Join us to challenge yourself with work that matters.Job DescriptionAt LinkedIn, we trust each other to do our best work where it works best for us and our teams. This role offers both hybrid or remote work options, meaning you can work from home and commute to a LinkedIn office, depending on what's best for you and when it is important for your team to be together, or this role can be performed remotely in most locations in the country of employment.LinkedIn Talent Solutions (LTS) is LinkedIn's largest business unit. LTS provides intelligent tools - such as Recruiter, LinkedIn Jobs and Talent Insights - and unique insights that empower companies to identify, engage and acquire the most qualified talent and build winning teams.The Integrated Marketing Team is responsible for empowering the talent acquisition audience and customer base to be more successful in their jobs, accelerating revenue for LinkedIn and deepening LinkedIn's relationship with key decision makers.Unique OpportunityAs a Marketing Manager on the Integrated Marketing team, you'll lead global marketing campaigns to drive customer engagement and awareness of major LTS products and solutions. In this highly cross-functional role partnering with teams like Product Marketing, Growth Marketing, Content Marketing, and Regional Marketing you'll be responsible for developing multi-channel campaigns that elevate the customer experience, keep customers informed about product launches and help them get value from LinkedIn.Key Responsibilities

• Support go-to-market product launches for customers and drive ongoing engagement with our global customer base via thought leadership campaigns.
• Own customer marketing content, digital channels (web, email, paid media, virtual events), and creative strategy development for campaigns alongside agency partners
• Build quarterly plans with core partners and then bring them to life in collaboration with teams like Marketing Ops and Data Science
• Manage projects to delivery within budget, ensuring timelines are met and key stakeholders are involved
• Analyze campaign performance and share insights and learnings with leadership and partners.
• Employ industry best practices and look for opportunities to increase campaign/channel effectiveness
• Keep up-to-date with product, customer and field insights to build customer empathy and proactively adapt to emergent business and customer needs QualificationsBasic Qualifications
  • BA/BS degree or equivalent experience
  • 4+ years of experience in marketing and/or business strategyPreferred Qualifications
    • Ability to successfully balance multiple competing priorities and manage complex workstreams with multiple stakeholders while consistently delivering results
    • Ability to frame insights and communicate recommendations simply and effectively
    • Ability to effectively engage with and drive cross-functional teams to align around and achieve shared objectives
    • Ability to develop and position key product features, benefits, and value propositions in a clear and compelling way throughout multiple marketing channels such as web, paid media and email
    • Strong analytical skills and track record of measuring and optimizing marketing programs
    • Comfort in a dynamic, fast-paced environmentAbout YouLinkedIn is bringing game-changing new solutions to market. We need a versatile marketer who can both architect customer campaign strategies and successfully innovate across channels. You have a passion for pushing the creative envelope to engage your target audience and meet their needs. You're comfortable in a cross-functional environment, partnering closely across teams to run coordinated programs with a data driven mindset to measure impact and accelerate performance. Most of all, you thrive in a high-performance, values-based culture, and you're passionate about LinkedIn's mission to create economic opportunity for the global workforce.LinkedIn is committed to fair and equitable compensation practices.The pay range for this role is $82,000 to $130,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.Additional InformationEqual Opportunity StatementLinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: https://lnkd.in/equalemploymentopportunity2017. Please reference the following information for more information: https://legal.linkedin.com/content/dam/legal/LinkedIn_EEO_Statement_2020.pdf. Please reference the following information for more information: https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf and https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf for more information.LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
      • Documents in alternate formats or read aloud to you
      • Having interviews in an accessible location
      • Being accompanied by a service dog
      • Having a sign language interpreter present for the interviewA request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.Global Data Privacy Notice for Job Candidates Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.

Keywords: LinkedIn, Sunnyvale , Integrated Marketing Manager, Advertising , Sunnyvale, California