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Senior Marketing Communications (MarCom) Specialist

Company: Integrated Resources, Inc.
Location: Sunnyvale
Posted on: June 16, 2022

Job Description:

Job Description
Hours: 8 hour days

  • We are looking for an ambitious and energetic Senior MarCom Specialist for Global Events! In this role, you will develop and implement programs and tactics for our global events (digital and in-person) which will deliver exceptional results across multiple geographies, maximize ROI, and support our strategic goals and targets.
  • You will provide communications and events expertise during the planning process and work closely with our Meetings & Events Specialists to implement the plans throughout the year.
  • You will be instrumental in crafting the right message and selecting the right channel mix in order to create customer value and reach our target group effectively. In addition, you will be responsible for managing budgets and timelines.
  • If you are an enthusiastic, organized and creative person who can think strategically while also being able to work on details of a specific project, and you love to plan, organize, manage and interact with people, we would love to hear from you!

    Key Responsibilities:

    • Develop and implement effective communication strategies for global events (digital and in-person)
    • Collaborate with Meetings & Events Specialists and other cross-functional teams (PR, Media, Digital, Regional Marketing, MarCom, etc.)
    • Manage communication plans for global events throughout the year to ensure projects are initiated on time, and completed on target and within budget
    • Partner with Product Marketing to develop effective value propositions and outbound messaging
    • Write, edit and proof collateral, presentations and web content
    • Ensure that marketing campaign content is compliant, by working with legal and regulatory teams
    • Plan, develop and execute print collateral, ads and media, as well as social, direct and digital marketing
    • Work with external vendors to develop and print booth graphics, banner stands, posters, signage, etc.
    • Analyze and report effectiveness of campaigns
    • Build long-term relationships with influencers and key stakeholders

      Skills, Qualifications & Requirements:

      • 5+ years work experience in a similar role and field required
      • Bachelors or Masters degree in Marketing, Communications, Business Administration, Management or equivalent preferred
      • Solid background in events marketing with knowledge across the entire communications mix and channels
      • Experience in virtual event platforms required
      • Industry knowledge a plus
      • Must be able to work both independently and as part of a team
      • Excellent communication, presentation and interpersonal skills
      • Strong project management and organizational skills with ability to manage multiple diverse projects in parallel
      • Extremely detail-oriented
      • High level of intensity and comfort level with change
      • Exceptional copywriting and editing skills
      • Strong computer skills required; experience with project management and budgeting software a plus
      • Travel up to 10%, domestic or internationally

Keywords: Integrated Resources, Inc., Sunnyvale , Senior Marketing Communications (MarCom) Specialist, Advertising , Sunnyvale, California

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