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Marketing Data Analyst

Company: Pinnacle Group, Inc.
Location: Sunnyvale
Posted on: January 9, 2022

Job Description:

"COVID-19 considerations: All individuals working on-site must be fully vaccinated against COVID-19"

In the Global Marketing Communications group. We oversee all of advertising and marketing to ensure the flawless development and execution of world-class communications.

The Data Science team embeds intelligence across teams to enable creation of amazing customer experiences.

As a Data Analyst in this team, you would lead high impact analytics projects ranging from finding insights via data exploration and creating keynotes to present those insights to the stakeholders. You will also be creating reusable dashboards and using fundamental machine learning and data engineering techniques to get to the data and insights.

Key Qualifications

Business Skills

  • 5+ years of experience with web analytics and marketing data analysis to drive solutions and strategy across digital marketing platforms
  • In-depth knowledge of digital analytics, measurement, methodologies and industry standards
  • Excellent communicator with good design sense and natural presentations skills that can weave results into a narrative for business and creative teams to comprehend easily
  • Can take a project from start to finish with minimal supervision
  • Experience in working across different global cultures a plus
    Technical Skills
    • Proficient with Tableau, Excel and / or other Data Exploration and Visualization tools
    • Strong working knowledge of Web Analytics (Adobe preferred)
    • Solid understanding of fundamental statistical concepts and measurement methodologies
    • Working knowledge of SQL, Teradata preferred
    • Experience with R / Python is a plus

      In this role, you would analyze marketing data to find insights and present it using compelling visualizations to various stakeholders ranging from data science teams to leadership. This role also requires you to build measurement frameworks for the marketing projects while partnering with:
      • The Strategy team to provide insights that will help define audience and campaign strategy
      • The Creative team to provides insights for asset performance
      • Producers for the timely delivery of insights
        You will explore and derive insights using Web analytics tools, SQL, and visualization tools such as Tableau. You will also lead or contribute to the production of statistical models that use supervised and unsupervised learning techniques.

        Education & Experience

        Bachelor's degree with quantitative emphasis. Statistics, Data Science, Mathematics, Operations Research, Computer Science, Marketing Analytics, or related field.
        • Master's Degree desirable.
        • Minimum 5 years of relevant industry experience.

Keywords: Pinnacle Group, Inc., Sunnyvale , Marketing Data Analyst, Advertising , Sunnyvale, California

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