2021 Product Marketing Intern
Company: Blue River Technology Inc.
Location: Sunnyvale
Posted on: April 8, 2021
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Job Description:
About us Blue River Technology serves the agricultural industry
by designing and building advanced farm machines that utilize
computer vision and machine learning to enable farmers to
understand and manage every plant. These machines help farmers to
improve profitability, protect the environment by reducing
pesticide use, and capture valuable plant-by-plant data. Blue River
is a pioneer in the agricultural robotics space and has developed
the See & Spray precision sprayer, which applies herbicide only
where needed, and can reduce herbicide use 90%. John Deere &
Company, with over 180 years of experience in designing,
manufacturing, and distributing innovative products to farmers,
acquired Blue River Technology in the fall of 2017 as an
independently run subsidiary. In partnership with John Deere, Blue
River has expanded rapidly and together both companies see many
opportunities to apply advanced computer vision, machine learning,
and robotics technologies to other areas in agriculture beyond
spraying. Our office is located in Sunnyvale, CA and is home to
100+ team members with diverse experience including computer
vision, machine learning, systems software, autonomous vehicles and
precision agriculture. Our working environment is fast paced and
highly collaborative. Employees are excited to use their talents to
improve food production and protect the environment. Summary and
Responsibilities We are looking for an individual who is passionate
about developing solutions for farmers around the world by applying
groundbreaking technology to real customer problems. In this role,
you will identify potential products; support in-field market
research; assist in developing product requirements; articulate
customer acceptance criteria, research pricing, and help develop
marketing strategies. The primary role of this position is to focus
on supporting customer interviews . Responsibilities: * Organize,
facilitate and direct the data capture from in-person and phone
interviews with customers* Support market research from conception
to analysis to presentation including in-person interviews,
surveys, and other methods to build a deep understanding of
customers and the market* Develop strategies, techniques, tools,
and content to increase Blue River's understanding of customers,
the market, and competition including interview kits, simulations,
prototypes, videos, and demonstrations* Develop and communicate
personas, use-cases, segmentation, business models and value
propositions for a specific product offering across different
markets* Build an understanding of customers challenges to inform
product management with the knowledge needed to effectively define
and prioritize market requirements, product specifications, and the
long-term product roadmap* Collaborate on Blue River's positioning,
messaging, and product-specific value propositions to maximize its
impact on the market* Contribute to the team's overall success by
supporting and participating in any stage of the product
development process as needed* Contribute to the continuous
improvement of how Blue River approaches product development and
marketing through recommendations and the development of new
strategies, processes, and tactics Requirements: * Interest in
product management and/or product marketing* Interest in
agricultural or related industry* Knowledge of agricultural
production systems* Strong organizational, planning and
problem-solving skills with an ability to communicate with
customers* Excellent communication and presentation skills with the
ability to articulate complex ideas clearly and concisely* Junior,
senior or master's student at an accredited university Bonuses:
Precision Agriculture, Engineering or applied technology background
We are an equal opportunity employer and value diversity at our
company. We do not discriminate on the basis of race, religion,
color, national origin, sex, gender, gender expression, sexual
orientation, age, marital status, veteran status, or disability
status. We will ensure that individuals with disabilities are
provided reasonable accommodation to participate in the job
application or interview process, to perform essential job
functions, and to receive other benefits and privileges of
employment. Please contact us to request accommodation.
Keywords: Blue River Technology Inc., Sunnyvale , 2021 Product Marketing Intern, Advertising , Sunnyvale, California
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