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Head of SMB Marketing Americas AWS Apply to This Job

Company: ExecuNet
Location: Sunnyvale
Posted on: April 5, 2021

Job Description:

Company: E-business/E-commerce, San Francisco, CA Sunnyvale, CA Remarks: DESCRIPTION

Company is seeking a talented, self-directed senior field marketer to lead our SMB field marketing strategy and team in the Americas. This is a unique opportunity to play a key leadership role in developing an important market segment within an exciting, fast growing business.

The Head of SMB Marketing will gather market and customer data, align with sales leadership on priorities, and use these insights to develop and execute a marketing strategy for growing our business in the small-to-medium business segment. In this role, you will prioritize areas of focus and resources to achieve maximum impact and use a data driven approach to decision making. You will hire and develop a high functioning team and leverage virtual teams and agencies as needed. The right candidate will have a results-driven mindset, creative ideas, and a scrappy, entrepreneurial spirit.

Responsibilities

  • Identify and set up mechanisms for gathering market and customer data and insights to inform business direction
  • Align with sales leadership on priorities
  • Partner with functional stakeholders to develop a differentiated marketing strategy and plan to support our small-to-medium business segment
  • Drive implementation of the plan through direct staff and leveraging shared services, virtual teams, and agencies as needed
  • Hire and develop high functioning team
  • Drive customized, high value customer experiences focused on the customer needs and progression through the buyer's journey
  • Think big to deliver new ideas and creative approaches
  • Identify opportunities to leverage existing materials, campaigns and resources and drive inclusion and participation of customers in programs led by other organizations
  • Work with other marketing team to deliver necessary messaging, assets and campaign deliverables as needed to support marketing programs and address customer challenges
  • Deliver detailed reporting and metrics on activity results, campaign effectiveness, and ROI. Use data to make real-time adjustments and proactively identify trends and opportunities.
  • Share plans and campaign tactics with other team members to facilitate reuse and replication of best practices BASIC QUALIFICATIONS
    • 10+ years of experience in a high-tech B2B sales-facing marketing role such as field marketing or partner marketing
    • 3+ years of experience leading field marketing teams PREFERRED QUALIFICATIONS
      • A career trajectory that demonstrates increasing levels of responsibility and proven success delivering measurable marketing results
      • Ability to work independently and autonomously
      • Proven ability to analyze complex market and account dynamics and develop a marketing strategy
      • Hands-on experience developing and implementing integrated marketing campaigns
      • Understanding of the cloud landscape
      • Willingness to travel up to 30%
      • Comfortable dealing with a high degree of ambiguity and rapidly changing priorities
      • Ability to demonstrate proven success delivering measurable marketing results
      • Experience finding creative ways to do more with less, and a track record of delivering marketing programs at scale
      • Ability to interact and communicate effectively with senior leadership
      • Proven ability to analyze complex market and account dynamics and develop a marketing strategy
      • Superior oral and written communication skills with an innate attention to detail
      • Meets/exceeds Company's leadership principles requirements for this role
      • Meets/exceeds Company's functional/technical depth and complexity for this role
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Keywords: ExecuNet, Sunnyvale , Head of SMB Marketing Americas AWS Apply to This Job, Advertising , Sunnyvale, California

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