Director, Global Developed Segment Marketing, Hospitals

Company: The American College of Radiation Oncology
Location: Sunnyvale
Posted on: April 3, 2021

Job Description:

C Define, deliver, and execute upon strategic marketing plan:

• Drive Cepheid's upstream (3-5 year) commercial, product, and service strategy to ensure growth in all Developed market hospitals by building upon the company's full portfolio of systems, services, infectious disease, and oncology tests.
• Support strategic planning activities and explore long-term growth opportunities for Cepheid in all areas of the Hospital segment. i.e. Large academic centers, small and medium hospitals, hospital POC, and commercial labs.
• Monitor and analyze market data to identify global market trends and opportunities and translate those needs into deliverables for internal stakeholder communication.
• Track and manage departmental budgets
• Learn, utilize and lead through Danaher Business System (DBS) principles. Build Alignment between Regional Segment Marketing (RSM) and Global Product Management (GPM) Teams
  • Partner with RSM to deepen understanding of local markets and ensure broader alignment and cohesion of strategic planning across all Hospital segments.
  • Partner with GPM to facilitate up front NPD efforts and consult throughout product development processes to ensure product and segment alignment.
  • Partner with MedSci, RD, GPM, Sales and Operations team to ensure successful launch of new products Develop positioning and messaging for Cepheid and its products for key Hospital Segments.
    • Through active customer engagement, build and test specific core messaging, positioning, and value propositions for each target segment and refine as needed.
    • Provide inputs into Marketing comms' mktg. materials development based on core messaging for segment Define market development strategies for the Hospital Segments.
      • Identify new market opportunities/validate market potential in the Hospital POC and all other Developed Hospital segments globally.
      • Lead effort to characterize the global opportunity for new products and services in hospitals and rebuild Cepheid's brand from technology and product focus to a broad solutions focus.
      • Coordinate new market development activities across GPM and RSM as maturity of market development evolves.
      • Design and coordinate market priming activities to be localized and carried out through partnership with RSM, particularly with new product launches and the Oncology portfolio.
      • Coordinate market development investments needed at global level (e.g., clinical studies, joint ventures, strategic alliances, etc.) Define optimal customer experience for the Hospital Segments
        • Conduct extensive VoC to build a comprehensive customer experience definition for the target segments, socialize the findings and drive and action plan to execute.
        • Define high-level target customer experience globally for specific segments; how we will cater to needs of each customer. Then, localize with RSM to narrow to specific target customer experience regionally. Hire, develop, motivate, and retain top performing teams:
          • Build and develop a world-class Alternate site team committed to high standards of achievement
          • Reinforce continuous improvement and personal and commercial growth
          • Create and sustain a culture of diversity and inclusion TRAINING RESPONSIBILITIES: (REQUIRED)
            • Complete all assigned and required training satisfactorily and on time
            • For people managers, ensure your associates attend and complete all required trainings satisfactorily and on time. MINIMUM REQUIREMENTS: Education or Experience (in years):
              • Bachelor's degree (business or life sciences) with 14+ years of experience in Sales, Marketing or Operations in the medical or diagnostic industries; MBA with 12+ years of experience is preferred
              • 5+ years people management experience and proven ability to assess, attract, retain and develop personnel
              • Demonstrated experience of translating clinical value into marketing messages across lab, clinical/healthcare provider, health system and patient segments
              • Experience working directly with thought leaders in relevant areas is required Knowledge and skills:
                • Knowledge of the Infectious Disease testing marketplace highly desired.
                • Strategic marketing and planning experience is preferred
                • Demonstrates knowledge of products and their application
                • Communicates effectively and strong team player/collaborator with various internal constituents, customers and other stakeholders
                • Excellent presentation skills; able to multi-task across broad number of products and disease states Physical requirements/abilities:
                  • Role requires frequent travel of up to 30% and may include some international travel
                  • Must be able to sit for several hours during business travel.
                  • Work may involve repetitive arm/wrist motions. The statements in this description represent typical elements, criteria and general work performed. They are not intended to be an exhaustive list of all responsibilities, duties, and skills for this job. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available here . Job Information
                    • Job ID: 55924562
                    • Location:
                      Sunnyvale, California, United States
                    • Company Name: Cepheid
                    • Job Function: Marketing Jobs You May Like G Gilead Sciences, Inc. Foster City, CA, United States G Director, Global Medical Information (Oncology),... 2001 6th Ave, Suite 2700 Seattle, Washington 98121 (206) 956-3650

Keywords: The American College of Radiation Oncology, Sunnyvale , Director, Global Developed Segment Marketing, Hospitals, Advertising , Sunnyvale, California