Area Marketing Business Partner West

Company: NetApp
Location: Sunnyvale
Posted on: February 22, 2021

Job Description:

Be part of a team that's united in spirit, but diverse in thought and background Title: Area Marketing Business Partner West Location: Sunnyvale, CA, US, 94089 Requisition ID: 58745 Are you data-driven? We at NetApp believe in the transformative power of data - to expand customer touchpoints, to foster greater innovation, and to optimize operations. We are designed for simplicity, optimized to protect, created to embrace future opportunity, and open to enrich choice. We are the data authority for hybrid cloud, and we are helping our customers realize the full potential of their data. We've built a Data Fabric for a data-driven world - to simplify and integrate data management across the resources that are best for the business. With the Data Fabric, our customers can harness the power of cloud data services, build cloud infrastructures, and modernize storage through data management. By building cloud infrastructures, customers get the scale and quality of service that modern applications require. Only NetApp can help organizations focus on the business at hand when they develop a zero-touch infrastructure that manages apps, data and services as one integrated resource supporting both public and private clouds. Job Summary Title: West Area Marketing Business Partner
--Location: West US - Sunnyvale; Seattle; LA

Reporting into Sr. Director of Geo Marketing, the West Marketing Business Partner is accountable for managing and developing the marketing strategy to help grow the business in a specific West Area. Acting as the single point of contact to the West leadership team, the marketing partner will own strategic marketing, planning and project management leveraging the full breadth of Marketing to deliver against the specific market requirements.-- This individual:-- --- Owns the development of an integrated marketing plan that delivers positive results for the Area / Country--
--- Acts as the single point of contact to the West Area leadership
--- Align with regional leadership to make sure those business goals and metrics align with corporate and business success needs
--- The conduit between the West Area and the broader Marketing team. Represents Marketing for that Area/Country and represents that West Area to the rest of Marketing.--
--- In collaboration with key stakeholders, build, identify, and manage opportunities to build pipeline to help sales achieve bookings goal
--- Develop marketing plans in alignment with key business goals and business units. The marketing plan should include both direct and indirect routes to market, and focus on multi-touch campaigns for the Region
--- Oversees the outcomes and results of marketing execution in partnership with the West Area leaders and refines future execution through data and insights
-- Job Requirements West Area Marketing Partner holds responsibility for:--
--- Development of the Market Strategy (all routes to market) for the Investment West Area by working with key stakeholders--
--- Development and articulation of the Strategy Execution Priorities to Marketing functional areas of Geo Strategist, Revenue Marketing, Reputation, Learning, Solution, Digital stakeholders by working with the Geo Marketing Leader--
--- Collaboration with Marketing functional teams to build West Area execution plan activity-specific goals and outcomes which aligned to the Revenue Market Strategy--
--- Providing guidance to all marketing functions on West Area -specific requirements--
--- In alignment with business needs and demands, develop marketing strategies to focus sales/funnel progression, pushing the customer through a structured (but flexible) journey--
--- Become funnel experts for all leads within designated West Area. Working closely with Campaigns, Revenue marketing, DSRs, sales and wider marketing team to push opportunities through the funnel all the way to close
--- Identify marketing strategies to help close late-stages opportunities, both marketing generated leads and non-marketing
--- Work closely with key stakeholders to evaluate and assess campaign analytics to help sales understand opportunities sitting in and moving through the funnel and pipeline
--- Strong leadership and decision-making skills, problem-solving capabilities and ability to see the big picture and alignment to sales and marketing opportunities
--- Work in collaboration with ABM team working within Area and Country
--- Deal acceleration: data analysis of West Area pipeline against AOP. Identification of requirements for gaps and accelerate (looking 2-3 quarters out)
--- Create detailed business analysis by markets, customer segments, products, solutions and verticals to drive targeted marketing programs--
--- Track general business indicators including market trends and competitor's marketing and sales program activities
--- Participate in regional meetings to maintain knowledge of sales needs and pressures.--
--- Strong communication skills between multiple teams and business units
--- Collaborate with other business units (channel, cloud, ADC, etc) to create fully integrated plans.
--- Deliver insight on customers, new buyers, industries and market opportunity to support business objectives, priorities and actions Education Typically requires a minimum of 12 years of related experience with a Bachelor's degree; or 8 years and a Master's degree; or a PhD with 5 years experience; or equivalent experience. So get ready to tap into the data visionary within, and join us as we accelerate digital transformation and empower our customers to change the world with data! If you ask a NetApp employee why they work here, the answer is inevitably the same: the people. At NetApp, our culture is at the heart of what we do.--We place importance in trust, integrity, teamwork, and caring above all else. NetApp is a place where people are empowered to make a difference. Empowered to innovate. Empowered to collaborate. Empowered to help ourselves and others be data-driven and change the world. We take care of each other, our customers, our partners, and our communities simply because it's the right thing to do. We work hard but also recognize the importance of work-life balance for our employees because what's important to them is important to us! Recently we implemented Family First, which encourages employees to take paid time off to bond with a new child (through birth or adoption) or to care for a family member with a serious health condition. Our volunteer time off program is best in class, offering employees 40 hours of paid time off per year to donate their time with their favorite organizations. We provide comprehensive medical, dental, wellness and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts and fitness centers. We also offer financial savings programs to help you plan for your future. Join us and see what empowerment can do.-- Equal Opportunity Employer Minorities/Women/Vets/Disabled
Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segment: Medical, Data Management, Business Analyst, Data Analyst, Marketing, Healthcare, Data, Technology

Keywords: NetApp, Sunnyvale , Area Marketing Business Partner West, Advertising , Sunnyvale, California