Area Marketing Business Partner West
Company: NetApp
Location: Sunnyvale
Posted on: February 22, 2021
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Job Description:
Be part of a team that's united in spirit, but diverse in
thought and background Title: Area Marketing Business Partner West
Location: Sunnyvale, CA, US, 94089 Requisition ID: 58745 Are you
data-driven? We at NetApp believe in the transformative power of
data - to expand customer touchpoints, to foster greater
innovation, and to optimize operations. We are designed for
simplicity, optimized to protect, created to embrace future
opportunity, and open to enrich choice. We are the data authority
for hybrid cloud, and we are helping our customers realize the full
potential of their data. We've built a Data Fabric for a
data-driven world - to simplify and integrate data management
across the resources that are best for the business. With the Data
Fabric, our customers can harness the power of cloud data services,
build cloud infrastructures, and modernize storage through data
management. By building cloud infrastructures, customers get the
scale and quality of service that modern applications require. Only
NetApp can help organizations focus on the business at hand when
they develop a zero-touch infrastructure that manages apps, data
and services as one integrated resource supporting both public and
private clouds. Job Summary Title: West Area Marketing Business
Partner
--Location: West US - Sunnyvale; Seattle; LA
Reporting into Sr. Director of Geo Marketing, the West Marketing
Business Partner is accountable for managing and developing the
marketing strategy to help grow the business in a specific West
Area. Acting as the single point of contact to the West leadership
team, the marketing partner will own strategic marketing, planning
and project management leveraging the full breadth of Marketing to
deliver against the specific market requirements.-- This
individual:-- --- Owns the development of an integrated marketing
plan that delivers positive results for the Area / Country--
--- Acts as the single point of contact to the West Area
leadership
--- Align with regional leadership to make sure those business
goals and metrics align with corporate and business success
needs
--- The conduit between the West Area and the broader Marketing
team. Represents Marketing for that Area/Country and represents
that West Area to the rest of Marketing.--
--- In collaboration with key stakeholders, build, identify, and
manage opportunities to build pipeline to help sales achieve
bookings goal
--- Develop marketing plans in alignment with key business goals
and business units. The marketing plan should include both direct
and indirect routes to market, and focus on multi-touch campaigns
for the Region
--- Oversees the outcomes and results of marketing execution in
partnership with the West Area leaders and refines future execution
through data and insights
-- Job Requirements West Area Marketing Partner holds
responsibility for:--
--- Development of the Market Strategy (all routes to market) for
the Investment West Area by working with key stakeholders--
--- Development and articulation of the Strategy Execution
Priorities to Marketing functional areas of Geo Strategist, Revenue
Marketing, Reputation, Learning, Solution, Digital stakeholders by
working with the Geo Marketing Leader--
--- Collaboration with Marketing functional teams to build West
Area execution plan activity-specific goals and outcomes which
aligned to the Revenue Market Strategy--
--- Providing guidance to all marketing functions on West Area
-specific requirements--
--- In alignment with business needs and demands, develop marketing
strategies to focus sales/funnel progression, pushing the customer
through a structured (but flexible) journey--
--- Become funnel experts for all leads within designated West
Area. Working closely with Campaigns, Revenue marketing, DSRs,
sales and wider marketing team to push opportunities through the
funnel all the way to close
--- Identify marketing strategies to help close late-stages
opportunities, both marketing generated leads and non-marketing
--- Work closely with key stakeholders to evaluate and assess
campaign analytics to help sales understand opportunities sitting
in and moving through the funnel and pipeline
--- Strong leadership and decision-making skills, problem-solving
capabilities and ability to see the big picture and alignment to
sales and marketing opportunities
--- Work in collaboration with ABM team working within Area and
Country
--- Deal acceleration: data analysis of West Area pipeline against
AOP. Identification of requirements for gaps and accelerate
(looking 2-3 quarters out)
--- Create detailed business analysis by markets, customer
segments, products, solutions and verticals to drive targeted
marketing programs--
--- Track general business indicators including market trends and
competitor's marketing and sales program activities
--- Participate in regional meetings to maintain knowledge of sales
needs and pressures.--
--- Strong communication skills between multiple teams and business
units
--- Collaborate with other business units (channel, cloud, ADC,
etc) to create fully integrated plans.
--- Deliver insight on customers, new buyers, industries and market
opportunity to support business objectives, priorities and actions
Education Typically requires a minimum of 12 years of related
experience with a Bachelor's degree; or 8 years and a Master's
degree; or a PhD with 5 years experience; or equivalent experience.
So get ready to tap into the data visionary within, and join us as
we accelerate digital transformation and empower our customers to
change the world with data! If you ask a NetApp employee why they
work here, the answer is inevitably the same: the people. At
NetApp, our culture is at the heart of what we do.--We place
importance in trust, integrity, teamwork, and caring above all
else. NetApp is a place where people are empowered to make a
difference. Empowered to innovate. Empowered to collaborate.
Empowered to help ourselves and others be data-driven and change
the world. We take care of each other, our customers, our partners,
and our communities simply because it's the right thing to do. We
work hard but also recognize the importance of work-life balance
for our employees because what's important to them is important to
us! Recently we implemented Family First, which encourages
employees to take paid time off to bond with a new child (through
birth or adoption) or to care for a family member with a serious
health condition. Our volunteer time off program is best in class,
offering employees 40 hours of paid time off per year to donate
their time with their favorite organizations. We provide
comprehensive medical, dental, wellness and vision plans for you
and your family. We offer educational assistance, legal services,
and access to discounts and fitness centers. We also offer
financial savings programs to help you plan for your future. Join
us and see what empowerment can do.-- Equal Opportunity Employer
Minorities/Women/Vets/Disabled
Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segment: Medical, Data Management, Business Analyst, Data
Analyst, Marketing, Healthcare, Data, Technology
Keywords: NetApp, Sunnyvale , Area Marketing Business Partner West, Advertising , Sunnyvale, California
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