Account Strategist Intern, Optimization Strategy

Company: Yahoo!
Location: Sunnyvale
Posted on: January 25, 2023

Job Description:

Yahoo is a global media and tech company that connects people to their passions. We reach nearly 900M people around the world, bringing them closer to what they love-from finance and sports, to shopping, gaming and news-with the trusted products, content and tech that fuel their day. For partners, we provide a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search and media.About the Company:At Yahoo, we connect people to their passions. We help people stay informed and entertained, communicate and transact while creating new ways for advertisers and partners to connect. From XR experiences to advertising and content technology, Yahoo provides a full-stack platform for businesses to amplify growth and drive more meaningful connections across advertising, search, and media.About the Team:The Account Strategy team is an integral part of the Client Services organization. We develop, grow and optimize Programmatic Display, Native Ads, Video, and Mobile campaigns across our house of brands, helping advertisers meet and exceed performance goals.About the Role:As Account Strategists, we are specialists on our industry-leading ad platforms. We partner closely with our Sales and Operations team (Account Managers and Account Directors), contributing from pre-sale through campaign set-up and optimization on a set of premium advertiser accounts they own together. We're always pushing the limits of how the platform can be used to achieve client success. This can include proactively recommending optimizations based on performance data, testing effective creative, analyzing marketplace insights, targeting the right audiences and supply sources, and optimizing bids, and adjusting budgets. As a key partner in planning and implementing digital marketing campaigns, Account Strategists engage directly with advertisers at all levels of their organization, which can include daily interaction as well as preparation and delivery of monthly and quarterly executive presentations. We love our advertisers and work hard to ensure their success and satisfaction.The goal of this internship is to give you real-world experience in creating optimizations for some of Yahoo's biggest advertisers. You'll not only learn what it takes to work at the world's largest internet startup, you'll also learn valuable digital strategies and expand your professional network. Your Day:

• Partner closely with Account Strategists and collaborate with cross-functional partners at Yahoo to provide best-in-class service.
• Demonstrate professionalism and help the team find ways to think outside the box on various topics.
• Participate in ad-hoc projects including development of best practices, new analytical techniques, and industry-specific insights.
• Assist with Native ads creation, by either writing ad copy, selecting images, and creating mocks for specific campaigns.
• Become well versed about Yahoo Audiences, Video, Native Ads, and Mobile Ads optimization opportunities and be able to effectively communicate about them.
• Work on special ad-hoc projects related to account analysis, scaled reporting, reviewing competitive landscapes, and assisting with large campaign set-ups.
• Attend team meetings and present as needed.
• Meet regularly with a mentor(s).Qualifications:
  • Working towards a BA or Master in Marketing/Advertising or a related field at an accredited college or university
  • Strong desire to understand digital marketing, best practices of campaign management, and strive to stay up-to-date on cutting-edge industry trends.
  • Ability to solve problems and identify opportunities through the use of analytics, and critical thinking.
  • Ability to write copy in a way that translates client marketing objectives into highly effective ads.
  • Excellent verbal and written communication skills with an ability to "think on your feet".
  • Google Suite and Excel Skills.Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call 408-336-1409. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.At Yahoo, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion (www.yahooinc.com/diversity/) page to learn more.US Only: Please be aware that Yahoo requires all employees entering a U.S. Yahoo office and/or attending a company event (including client events) are required to be vaccinated for COVID-19. This position will require the successful candidate to obtain and show proof of a vaccination to enter a U.S. Yahoo office and/or attending a company event (including client events). Yahoo is an equal opportunity employer, and will provide reasonable accommodation to those individuals who are unable to be vaccinated consistent with federal, state, and local law.The compensation for this position ranges from $45,760.00 - $135,200.00/yr and will vary depending on factors such as your location, skills and experience. The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions, in addition to equity incentives. Yahoo provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation, sick time, parental leave and an employee assistance program. Eligibility requirements apply.Yahoo has a high degree of flexibility around employee location and hybrid working. In fact, our flexible-hybrid approach to work is one of the things our employees rave about. Most roles don't require specific regular patterns of in-person office attendance. If you join Yahoo, you may be asked to attend (or travel to attend) on-site work sessions, team-building, or other in-person events. When these occur, you'll be given notice to make arrangements.If you're curious about how this factors into this role, please discuss with the recruiter.Currently work for Yahoo? Please apply on our internal career site.

Keywords: Yahoo!, Sunnyvale , Account Strategist Intern, Optimization Strategy, Accounting, Auditing , Sunnyvale, California