Account Strategist Intern, Optimization Strategy
Posted on: January 25, 2023
Yahoo is a global media and tech company that connects people to
their passions. We reach nearly 900M people around the world,
bringing them closer to what they love-from finance and sports, to
shopping, gaming and news-with the trusted products, content and
tech that fuel their day. For partners, we provide a full-stack
platform for businesses to amplify growth and drive more meaningful
connections across advertising, search and media.About the
Company:At Yahoo, we connect people to their passions. We help
people stay informed and entertained, communicate and transact
while creating new ways for advertisers and partners to connect.
From XR experiences to advertising and content technology, Yahoo
provides a full-stack platform for businesses to amplify growth and
drive more meaningful connections across advertising, search, and
media.About the Team:The Account Strategy team is an integral part
of the Client Services organization. We develop, grow and optimize
Programmatic Display, Native Ads, Video, and Mobile campaigns
across our house of brands, helping advertisers meet and exceed
performance goals.About the Role:As Account Strategists, we are
specialists on our industry-leading ad platforms. We partner
closely with our Sales and Operations team (Account Managers and
Account Directors), contributing from pre-sale through campaign
set-up and optimization on a set of premium advertiser accounts
they own together. We're always pushing the limits of how the
platform can be used to achieve client success. This can include
proactively recommending optimizations based on performance data,
testing effective creative, analyzing marketplace insights,
targeting the right audiences and supply sources, and optimizing
bids, and adjusting budgets. As a key partner in planning and
implementing digital marketing campaigns, Account Strategists
engage directly with advertisers at all levels of their
organization, which can include daily interaction as well as
preparation and delivery of monthly and quarterly executive
presentations. We love our advertisers and work hard to ensure
their success and satisfaction.The goal of this internship is to
give you real-world experience in creating optimizations for some
of Yahoo's biggest advertisers. You'll not only learn what it takes
to work at the world's largest internet startup, you'll also learn
valuable digital strategies and expand your professional network.
- Partner closely with Account Strategists and collaborate with
cross-functional partners at Yahoo to provide best-in-class
- Demonstrate professionalism and help the team find ways to
think outside the box on various topics.
- Participate in ad-hoc projects including development of best
practices, new analytical techniques, and industry-specific
- Assist with Native ads creation, by either writing ad copy,
selecting images, and creating mocks for specific campaigns.
- Become well versed about Yahoo Audiences, Video, Native Ads,
and Mobile Ads optimization opportunities and be able to
effectively communicate about them.
- Work on special ad-hoc projects related to account analysis,
scaled reporting, reviewing competitive landscapes, and assisting
with large campaign set-ups.
- Attend team meetings and present as needed.
- Meet regularly with a mentor(s).Qualifications:
- Working towards a BA or Master in Marketing/Advertising or a
related field at an accredited college or university
- Strong desire to understand digital marketing, best practices
of campaign management, and strive to stay up-to-date on
cutting-edge industry trends.
- Ability to solve problems and identify opportunities through
the use of analytics, and critical thinking.
- Ability to write copy in a way that translates client marketing
objectives into highly effective ads.
- Excellent verbal and written communication skills with an
ability to "think on your feet".
- Google Suite and Excel Skills.Yahoo is proud to be an equal
opportunity workplace. All qualified applicants will receive
consideration for employment without regard to, and will not be
discriminated against based on age, race, gender, color, religion,
national origin, sexual orientation, gender identity, veteran
status, disability or any other protected category. Yahoo is
dedicated to providing an accessible environment for all candidates
during the application process and for employees during their
employment. If you need accessibility assistance and/or a
reasonable accommodation due to a disability, please submit a
request via the Accommodation Request Form
(www.yahooinc.com/careers/contact-us.html) or call 408-336-1409.
Requests and calls received for non-disability related issues, such
as following up on an application, will not receive a response.At
Yahoo, we know that diversity makes us stronger. We are committed
to a collaborative, inclusive environment that encourages
authenticity and fosters a sense of belonging. We strive for
everyone to feel valued, connected, and empowered to reach their
potential and contribute their best. Check out our diversity and
inclusion (www.yahooinc.com/diversity/) page to learn more.US Only:
Please be aware that Yahoo requires all employees entering a U.S.
Yahoo office and/or attending a company event (including client
events) are required to be vaccinated for COVID-19. This position
will require the successful candidate to obtain and show proof of a
vaccination to enter a U.S. Yahoo office and/or attending a company
event (including client events). Yahoo is an equal opportunity
employer, and will provide reasonable accommodation to those
individuals who are unable to be vaccinated consistent with
federal, state, and local law.The compensation for this position
ranges from $45,760.00 - $135,200.00/yr and will vary depending on
factors such as your location, skills and experience. The
compensation package may also include incentive compensation
opportunities in the form of discretionary annual bonus or
commissions, in addition to equity incentives. Yahoo provides
industry-leading benefits including healthcare, 401K savings plan,
company holidays, vacation, sick time, parental leave and an
employee assistance program. Eligibility requirements apply.Yahoo
has a high degree of flexibility around employee location and
hybrid working. In fact, our flexible-hybrid approach to work is
one of the things our employees rave about. Most roles don't
require specific regular patterns of in-person office attendance.
If you join Yahoo, you may be asked to attend (or travel to attend)
on-site work sessions, team-building, or other in-person events.
When these occur, you'll be given notice to make arrangements.If
you're curious about how this factors into this role, please
discuss with the recruiter.Currently work for Yahoo? Please apply
on our internal career site.
Keywords: Yahoo!, Sunnyvale , Account Strategist Intern, Optimization Strategy, Accounting, Auditing , Sunnyvale, California
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